solo-landing-gen

name	solo-landing-gen
description	Generate landing page content from PRD — hero section, features, A/B headline variants, CTA, and SEO meta tags. Use when user says "create landing page", "write landing copy", "hero section", "A/B headlines", or "landing content". Can scaffold actual pages for astro-static. Do NOT use for SEO auditing (use /seo-audit).
license	MIT
metadata	{"author":"fortunto2","version":"1.1.1","openclaw":{"emoji":"🛬"}}
allowed-tools	Read, Grep, Glob, Write, Edit, Bash, AskUserQuestion, mcp__solograph__kb_search, mcp__solograph__project_info, mcp__solograph__web_search
argument-hint	<project-name>

/landing-gen

Generate landing page content from a project's PRD. Produces hero section, features, social proof, CTA, SEO meta tags, and A/B headline variants. If astro-static stack detected, can scaffold actual page files.

MCP Tools (use if available)

• kb_search(query) — find related methodology (conversion, copywriting)
• project_info(name) — get project stack and details
• web_search(query) — competitor landing analysis

If MCP tools are not available, fall back to Glob + Grep + Read.

Steps

1. Parse project from $ARGUMENTS.

   • Read PRD, README, or research.md for product info.
   • If empty: ask via AskUserQuestion.

2. Detect stack:

   • Check for astro.config.* → astro-static (can scaffold page)
   • Check for next.config.* → Next.js (can scaffold route)
   • Otherwise: generate content-only markdown

3. Extract landing inputs from PRD/README:

   • Problem: 1 sentence pain statement
   • Solution: 1 sentence product description
   • ICP: Target user persona
   • Features: Top 3-4 differentiating features with descriptions
   • Competitors: From research.md (if exists) — for positioning
   • Pricing: If available

4. Competitor landing analysis (optional, if MCP/WebSearch available):

   • Search for top 3 competitor landing pages
   • Note: headline patterns, CTA language, social proof types
   • Identify positioning gaps

5. Forced reasoning — conversion strategy: Before generating, write out:

   • Primary conversion: What's the ONE action? (sign up / download / buy)
   • Objections: Top 3 reasons someone wouldn't convert
   • Trust signals: What overcomes each objection?
   • Above the fold: Problem + Solution + CTA — nothing else

6. Generate landing content:

   6a. Hero Section

   • Headline: Problem-focused, benefit-driven (8-12 words)
   • Subheadline: How the product solves it (15-25 words)
   • CTA button: Action verb + outcome ("Start Free Trial", "Download Now")
   • Visual: Describe what image/screenshot/demo should be shown

   6b. A/B Headline Variants (5 options)

   Generate 5 distinct headline approaches:

   1. Pain-focused: "Tired of {problem}?"
   2. Benefit-focused: "{Outcome} without {hassle}"
   3. Curiosity: "The {adjective} way to {action}"
   4. Social proof: "Join {N}+ {users} who {outcome}"

Notes

• Headline should be testable — run A/B with 2-3 variants
• "Above the fold" = hero only — don't overload
• Social proof is placeholder — fill with real data as it comes
• For fake-door tests: hero + CTA + email capture is enough (2-hour launch)
• Works with /seo-audit — generate content, then audit the deployed page

Common Issues

No PRD or product info found

Cause: Project lacks docs/prd.md or README with product description. Fix: Run /validate to generate PRD first, or provide a README with problem/solution/features.

Headlines too generic

Cause: Weak problem statement or missing competitor differentiation. Fix: Add research.md with competitive analysis. Specific pain points produce specific headlines.

Stack not detected for page scaffolding

Cause: No astro.config.* or next.config.* found. Fix: Skill outputs content-only markdown by default. To get actual page files, ensure the project uses astro-static or nextjs-supabase stack.