| name | marketing |
| description | Marketing and product positioning skills for Azure applications |
Marketing Skills
Skills for creating marketing content and product positioning for Azure applications.
Available Skills
| Skill | Description | When to Use |
|---|
| landing-page | Generate landing page content | Launch preparation |
| messaging | Product positioning and messaging | Brand definition |
| azure-marketplace | Azure Marketplace listings | SaaS distribution |
Azure Specialization
The marketing role understands Azure's ecosystem:
- Azure Marketplace: SaaS listings, transact offers
- Microsoft Partner Network: Co-sell opportunities
- Azure Architecture Center: Reference architectures
- Microsoft Learn: Training integration
Quick Reference
Landing Page Structure
1. Hero Section
- Headline (value proposition)
- Subheadline (how it works)
- CTA button
- Hero image/demo
2. Problem/Solution
- Pain points
- How we solve them
3. Features
- 3-6 key features with icons
- Azure integration highlights
4. Social Proof
- Logos, testimonials, metrics
5. Pricing
- Tiers with Azure cost context
6. CTA Section
- Final call to action
- Trust badges (Azure certified, etc.)
Messaging Framework
| Element | Purpose |
|---|
| Tagline | 5-7 word memorable phrase |
| Value Prop | One sentence, main benefit |
| Elevator Pitch | 30 seconds, problem + solution |
| Differentiators | 3 unique strengths |