| name | donald-miller-storybrand |
| description | Clarify your brand messaging using Donald Miller's StoryBrand 7-part framework. Position your customer as the hero and your brand as the guide. |
| metadata | {"author":"clawads","version":"2.0","website":"https://clawads.io"} |
Donald Miller StoryBrand Messaging
Clarify your brand message using Donald Miller's StoryBrand SB7 Framework from Building a StoryBrand. Turn confusing messaging into a clear story that makes customers take action.
How to Use
Tell me about your business — what you sell, who your customer is, and what problem you solve. I'll build your complete StoryBrand messaging guide.
Just say: "Build my StoryBrand for [business/product] — we help [customer] who struggles with [problem]"
What You Get
Your complete SB7 BrandScript:
The 7-Part StoryBrand Framework
1. The CHARACTER (Your Customer)
- Who is your customer?
- What do they want?
(Your customer is the hero — not your brand)
2. The PROBLEM
- External problem (the practical issue)
- Internal problem (how it makes them feel)
- Philosophical problem (why it's unjust)
(Villainize the problem, not the customer)
3. THE GUIDE (Your Brand)
- Empathy statement ("We understand how it feels to...")
- Authority statement (why you can help)
(Brands are Yoda. Customers are Luke Skywalker)
4. THE PLAN
- 3-step simple plan that reduces fear
- Makes the path forward clear and easy
5. THE CALL TO ACTION
- Direct CTA (Buy Now, Schedule Call, Start Free Trial)
- Transitional CTA (Download Guide, Watch Demo, Learn More)
6. FAILURE (What's at stake)
- What happens if they don't act?
- The cost of inaction
7. SUCCESS (The transformation)
- What does their life look like after?
- The hero's transformation
Output Format
Complete BrandScript with:
- One-liner (elevator pitch using the framework)
- Website hero section copy (H1, subheadline, CTA)
- Email subject line hook
- Social media bio
- Sales call opening script