rb2b-outbound-triggers

name	rb2b-outbound-triggers
description	Convert RB2B person-level website visitor identification into outbound sequences. Build trigger-based workflows that route identified visitors to SDRs, enrich with verified contact data, score ICP fit, and launch time-sensitive multi-channel outreach. Use when setting up RB2B-to-outbound pipelines, configuring Slack-to-SDR handoff, designing visitor-trigger cadences, or optimizing RB2B conversion rates. Triggers on: "RB2B outbound", "visitor trigger outbound", "person-level visitor sequence", "RB2B SDR workflow", "website visitor to outbound", "RB2B Slack alert routing", "identified visitor follow-up", "RB2B to Clay", "visitor-to-meeting".
license	MIT
compatibility	Claude Code, Jesse, Codex, Hermes, Windsurf, OpenCode, Gemini CLI, Copilot, Zed, VS Code, Goose
metadata	{"version":"1.0.0","author":"LeadMagic","category":"outbound","tags":["rb2b","visitor-identification","outbound-triggers","sdr-workflow","person-level","deanonymization","outbound"],"related_skills":["cold-email-strategy","cold-email-copywriting","multi-channel-outreach","website-visitor-identification","lead-enrichment","email-finding","icp-scoring","signal-scoring","clay-automation","reply-handling","sending-platforms"],"frameworks":["Adam Robinson (RB2B) — Person-level visitor identification + LinkedIn-as-distribution","Signal-Based Selling — behavioral triggers over cold lists","Justin Michael — Tech-Powered Sales / Technology Quotient (TQ)","Jordan Crawford — PQS / PVP / FIND (Cannonball GTM)","Pat Spielmann — Cold to Gold trigger sequencing","Henry Schuck (ZoomInfo) — Data-lake outbound motion","Becc Holland — Stellar Cold Email / Diagnostic Selling","Winning by Design — SPICED diagnostic framework"]}

Overview

RB2B identifies website visitors at the person level — not just the company. Every identified visitor has a LinkedIn profile, job title, and company. This skill converts that signal into outbound action: routing the right visitors to SDRs, enriching their contact data, and launching time-sensitive sequences that convert intent into meetings.

The core principle: a visitor who identified themselves on your site is warmer than any cold list contact. The window closes fast — within 48 hours, the buying intent signal decays by 50%. This skill builds the pipeline that captures that window.

When to Use

• Setting up RB2B for the first time and need an outbound workflow
• RB2B is installed but visitors aren't being converted to meetings
• SDRs are getting Slack alerts but not acting on them consistently
• Need to route RB2B visitors to Clay → enrichment → sequencer pipeline
• Want to segment RB2B visitors by ICP fit and trigger different cadences
• Building a "visitor-to-meeting" funnel with conversion benchmarks
• RB2B alerts are firing but contact data is missing or unverified
• Need to measure RB2B-sourced pipeline vs cold outbound

Step-by-Step Process

1. Visitor Routing Logic

Classify every RB2B-identified visitor before any outreach:

Tier	Criteria	Action	SLA
Tier 1 — Hot	ICP fit score ≥80 + title is decision-maker/influencer + visited pricing/docs/demo page	Immediate SDR Slack alert + auto-enroll in 7-touch sequence	<15 min response
Tier 2 — Warm	ICP fit score 50-79 OR title matches but low engagement	Enrich contact → add to nurture sequence	<4 hours
Tier 3 — Monitor	ICP fit <50 OR title is junior/irrelevant	Log in CRM, no outbound	None
Tier 4 — Exclude	Competitor, vendor, existing customer, partner	Suppress from outbound	N/A

2. Contact Enrichment Pipeline

RB2B gives you name + LinkedIn + company. It does NOT give you verified email or phone. Build a waterfall:

1. RB2B payload → name, title, company, LinkedIn URL, pages visited, session duration
2. Clay enrichment → company firmographics (headcount, revenue, industry, tech stack)