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Marketing business context — identity, aesthetic, services, portfolio, segments, competitive positioning, strategic goals — parameterized per industry profile.
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Basierend auf der SOC-Berufsklassifikation
| name | marketing-business-context |
| description | Marketing business context — identity, aesthetic, services, portfolio, segments, competitive positioning, strategic goals — parameterized per industry profile. |
| user-invocable | true |
| allowed-tools | ["Read","Glob","Grep","Write"] |
Foundational business knowledge surface that every MarketBliss agent loads at session start. Unlike a fixed identity document, this skill is a template + framework set the supervisor populates from the active industry profile (profiles/<industry>.yaml) and the client's current strategic goals.
Load order:
progress/config.json -> profile.profiles/<profile>.yaml and extract identity, aesthetic, services, segments, positioning, kpi_targets, gates.output/executive/strategy/current-goals.md.context_refs (MemoryRef handles, not blobs).Every campaign must answer these eight questions before strategy work begins. The campaign-strategist is the owner; the answers are immutable for the campaign lifecycle once the brief gate signs off.
| # | Question | Source field |
|---|---|---|
| 1 | What is the brand name and tagline? | identity.brand, identity.tagline |
| 2 | Which of the 6 industry profiles applies? | profile |
| 3 | What region / locale / language is in scope? | identity.region, identity.locale |
| 4 | What is the primary regulatory regime (if any)? | gates.regulatory_regime |
| 5 | What is the year founded / time-in-market? | identity.founded |
| 6 | What is the primary URL of record? | identity.website |
| 7 | What contact channels are public-facing? | identity.contacts |
| 8 | What is the brand archetype (12-archetype model)? | aesthetic.archetype |
If any field is missing, the campaign-strategist MUST emit an HITLRequest (subtype brief_clarification) rather than guess.
Pull from profiles/<industry>.yaml -> aesthetic. The five canonical aesthetic archetypes are defined in the aesthetic-archetypes skill. This section captures the selection for the active client.
aesthetic:
archetype: "editorial-luxury" # one of 5 from aesthetic-archetypes
visual_tone: "refined, restrained, considered"
palette:
primary: "#0A0A0A"
secondary: "#F5F1EA"
accent: "#8B6B3D"
typography:
heading: "Canela Deck 500"
body: "Inter 400"
motion: "slow, easeOutQuint, 600-900ms"
texture: "subtle paper grain, 8% opacity"
voice: "intentional, sparse, present-tense"
brand-narrative is the gatekeeper that locks aesthetic at the brief stage and propagates it into every ShotList envelope handed downstream to Hydra's creative squad.
Populate from profiles/<industry>.yaml -> services[]. Schema:
| Field | Type | Example |
|---|---|---|
| sku | string | "campaign-pro" |
| name | string | "Integrated Demand-Gen Campaign" |
| scope | string | "Strategy + creative + media + measurement, 90 days" |
| starting_price_usd | number | 35000 |
| pricing_model | enum | fixed / retainer / value / usage |
| deliverables | list | ["brief", "creative-set", "media-plan", "measurement-report"] |
| typical_duration | string | "90 days" |
| target_segment | list | ["b2b-saas-series-b+"] |
DTC and Creative-Production profiles use SKU-level pricing; B2B SaaS and Professional Services use tiered or retainer pricing.
Categories are the organizing taxonomy for case studies, landing pages, and SEO clusters. Example sets by profile:
| Profile | Typical categories |
|---|---|
| B2B SaaS | Demand-gen, ABM, PLG growth, retention, integrations |
| DTC E-com | Acquisition, retention, lifecycle, influencer, retail-expansion |
| Pro Services | Brand, demand-gen, content, recruiting, M&A comms |
| Regulated | Compliance comms, patient/customer ed, fair-balance ads, KOL |
| Creative-Production | Brand films, campaign assets, social cuts, event capture |
| Ad-Commercial | Always-on, campaign sprints, brand+performance balance |
For each segment, capture:
audience-segmentation skill)market-intelligence)positioning:
category: "B2B observability platform"
differentiator: "AI-first incident root-cause in <5 min"
proof_points:
- "92% of incidents auto-triaged"
- "Customer story: cut MTTR 70%"
market_position: "challenger" # leader / challenger / niche / disruptor
geography:
primary: "North America"
secondary: ["EMEA", "ANZ"]
alternatives:
- name: "Datadog"
strength: "ecosystem breadth"
weakness: "cost at scale"
- name: "Status quo (manual + Splunk)"
strength: "incumbent"
weakness: "slow MTTR"
Goals load from output/executive/strategy/current-goals.md, written by ExecutiveSuite's CMO and reviewed quarterly. If the file is missing, MarketBliss runs in inferred-goals mode and the supervisor emits a HITLRequest (subtype strategic_alignment) before campaign sign-off.
Goal schema:
goals:
- id: "g1"
horizon: "Q3-Q4"
objective: "Drive 30% pipeline growth in mid-market"
key_results:
- "Generate 1,200 MQLs / quarter"
- "Hold CAC payback < 14 months"
owner: "cmo"
risk_class: "moderate"
The supervisor merges goals into every CSuiteDecisionPacket summary so downstream squads can verify strategic alignment before execution.
When a profile field is absent, fall back to these defaults (do not invent specifics):
| Slot | Default |
|---|---|
| identity.region | "US-multi-state" |
| identity.locale | "en-US" |
| aesthetic.archetype | "minimalist-editorial" |
| gates.regulatory_regime | "none" |
| kpi_targets | from marketing-expertise industry-tuned defaults |
profiles/<industry>.yamloutput/executive/strategy/current-goals.mdoutput/executive/marketing/brand-book.mdFive named aesthetic bundles (Ethereal Glass, Editorial Luxury, Soft Structuralism, Minimalist Editorial, Industrial Brutalist) with surface / typography / motion / texture specs and a profile-to-archetype decision matrix.
Canonical CreativeBrief markdown + JSON schema, aligned 1:1 with Hydra CreativeBrief envelope. Sections cover vision, references, aesthetic, technical approach, key shots/messages, production, guardrails, approvals.
HITL gate catalog, audit-log shape, DecisionRecord schema, three-lines-of-defense mapping, v1 gate IDs (brand-consistency, regulated-claims-review, budget-cap, attribution-soundness, ip-clearance).
Audience segmentation toolkit — RFM, behavioral cohorts, JTBD, ICP for B2B, CDP/CRM integration patterns, persona archetype templates.
Brand safety and regulated-claims rulebook — toxicity/bias categories, FDA/FTC/FCA/GDPR rules, prohibited-content registry, brand-guideline enforcement, HITL escalation matrix, verdict schema.
Six industry-specific campaign playbooks — funnel stages, KPI targets, channel mix, cadence, critical gates, failure modes, blueprint examples.