| name | seo-local |
| description | Local SEO audit covering NAP consistency, local schema markup, Google Business Profile signals, local content, citations, review signals, and mobile optimization. No MCP required — fetches pages via WebFetch. Use when user says "local SEO", "Google Business Profile", "GBP", "NAP consistency", "local citations", "local schema", "local pack", "map pack".
|
| allowed-tools | ["Read","Bash","Glob","WebFetch"] |
Local SEO Audit
Performs a comprehensive local SEO audit from live URL fetching. No MCP required.
Inputs
business: Business name, URL, or location string.
- If URL: fetch the homepage directly.
- If business name + location (e.g., "Acme Plumbing Austin TX"): note that live lookup is not possible; analyze any URL the user provides separately.
- Best input: homepage URL (e.g.,
https://acme-plumbing.com).
Execution
Step 1: Fetch and Extract Business Info
Fetch homepage with WebFetch. Also fetch /contact and /about if linked from homepage.
Extract from HTML:
- Business name (from
<title>, H1, or schema)
- Address (street, city, state, zip, country)
- Phone number(s)
- Email address(es)
- Schema markup (look for
<script type="application/ld+json"> blocks)
Step 2: NAP Consistency Check
NAP = Name, Address, Phone. Consistency across the site is a local ranking factor.
Check: homepage, footer, contact page, about page, schema markup.
For each location of NAP found, record exact text and flag discrepancies:
- Different phone formats (
(512) 555-1234 vs 512-555-1234) — NOTE (not critical)
- Different address formats (abbreviated vs full state) — NOTE
- Completely different address or phone — CRITICAL flag
Step 3: Local Schema Audit
Check for these schema types in JSON-LD blocks:
LocalBusiness (or subtype: Plumber, Restaurant, MedicalBusiness, etc.)- Required properties:
name, address (as PostalAddress), telephone
- Recommended:
geo (as GeoCoordinates), openingHours, url, image, priceRange
PostalAddress requires: streetAddress, addressLocality, addressRegion, postalCode
For any missing required/recommended properties, generate corrected JSON-LD at the end of output.
Detect business type from schema type or page content to select appropriate LocalBusiness subtype.
Step 4: Google Business Profile Signals
Check for presence of:
- Google Maps embed (
maps.google.com or google.com/maps iframe)
- GBP link (
business.google.com/ or Google Maps URL with place ID)
- Reviews integration (review schema, review widget, or link to Google reviews)
- Service area mentions (city names, county, "serving [city]" in body text)
- Operating hours on website
Step 5: Local Content Signals
- City/region in
<title> tag: check if geo-modifier present (e.g., "Plumber in Austin")
- City/region in H1: check if location keyword present
- Location pages (if multi-location): look for
/[city]/ URL pattern or location listing pages
- Local testimonials: customer names with locations, Google review embeds
- Proximity/location keywords in body: "near me", "in [city]", "serving [area]"
Step 6: Citation Opportunities
Based on detected business type, list relevant citation directories:
General (all business types):
- Google Business Profile, Yelp, BBB (Better Business Bureau), Yellow Pages, Apple Maps, Bing Places, Foursquare
Industry-specific (detect from schema type, title, or content):
- Restaurants: TripAdvisor, OpenTable, Zomato
- Healthcare: Healthgrades, ZocDoc, WebMD, Vitals
- Legal: Avvo, FindLaw, Justia, Lawyers.com
- Home Services: HomeAdvisor, Angi, Thumbtack, Houzz
- Real Estate: Zillow, Realtor.com, Trulia
Check if any citation platforms are already linked from the site.
Step 7: Review Signals
- Review schema (
@type: Review or AggregateRating in JSON-LD)
- Review platform links (Google, Yelp, Trustpilot, industry-specific)
- Aggregate review score displayed on site
- Review request CTA (e.g., "Leave us a review" button/link)
Step 8: Mobile Optimization
Local searches are 60%+ mobile — check:
<meta name="viewport" content="width=device-width"> present- Click-to-call links:
<a href="tel:+1..."> for phone numbers (not just plain text)
- Google Maps embed responsive (not fixed width)
- Tap targets for key CTAs (subjective — note if CTA buttons exist)
Local SEO Score Calculation (0-100)
| Factor | Max Points |
|---|
| NAP consistent across all pages | 20 |
| LocalBusiness schema present and valid | 20 |
| GBP signals (Maps embed + GBP link) | 15 |
| Local content signals (title + H1 + body) | 15 |
| Citation platform presence (3+ found) | 10 |
| Review signals | 10 |
| Mobile: click-to-call + viewport | 10 |
Output Format
## Local SEO Audit: [business name / URL]
**Local SEO Score: [N]/100**
### NAP Consistency Status
| Location | Name | Address | Phone | Match? |
|----------|------|---------|-------|--------|
### Local Schema
**Status:** [Present / Missing / Incomplete]
[If issues: show corrected JSON-LD block]
### GBP Integration Checklist
- [x] Google Maps embed
- [ ] GBP link
- [x] Operating hours
- [ ] Review integration
- [x] Service area mentions
### Local Content Assessment
| Signal | Status | Detail |
|--------|--------|--------|
| City in title | PASS/FAIL | [title content] |
| City in H1 | PASS/FAIL | [H1 content] |
| Location pages | N/A / Found | |
### Citation Opportunities
| Platform | Category | Status |
|----------|----------|--------|
| Google Business Profile | General | [Linked / Not detected] |
| Yelp | General | [Linked / Not detected] |
### Priority Actions
[Critical/High/Medium/Low action items]
## Data Sources
- Live fetch: [URL] via WebFetch
- Schema: extracted from page JSON-LD
