icp-persona

name	icp-persona
description	Build an Ideal Customer Profile and buyer persona - who they are, their pains, goals, objections, and where they pay attention. Use before campaigns, copy, or targeting decisions.

icp-persona

You can't write persuasively for "everyone." Define the one person you're talking to.

ICP (account-level, esp. B2B)

• Firmographics: industry, size, geography, tech/stage; triggers that make them a fit; disqualifiers.

Persona (person-level)

1. Role & context: title, what they own, how they're measured.
2. Pains & goals: the problem in their words; the outcome they want.
3. Objections & fears: why they hesitate; what could go wrong for them.
4. Buying journey: how they discover, evaluate, and decide; who else is involved.
5. Attention: channels, content, communities, and language they actually use.

Output

• A one-page ICP + persona: fit criteria, pains/goals, objections, journey, channels, and "voice of customer" phrases to reuse in copy.

Guardrails

• Ground it in real research/data where possible; mark assumptions [verify] (truth-telling).
• Use the customer's language, not internal jargon. One persona per asset.