social-ads

name	social-ads
description	Develop paid social ad concepts (Meta/LinkedIn/TikTok) - hook, creative angle, copy, and CTA - for performance, with policy-safe claims. Use when briefing or writing paid social creative.

social-ads

Paid social lives or dies on the creative + the first second. Brief it for the scroll.

Process

1. Angle per ad: pain, outcome, social proof, founder/story, demo, UGC-style, before/after (substantiated). Test several angles, not one.
2. Hook (first 1-3s / first line): stop the scroll with the outcome or a pattern interrupt - native, not ad-y.
3. Creative direction: what's on screen (format, captions for sound-off, motion), and the copy that pairs with it.
4. CTA + destination: one action; message-match the landing page.
5. Variations for testing - hand to ab-test.

Output

• Ad concepts: per concept - angle, hook, creative direction, primary copy, CTA - plus the test plan.

Guardrails

• Substantiate claims and follow each platform's ad policy (no prohibited claims, special categories for housing/credit/employment) - claim-guard.
• Captions/accessibility for sound-off; honest urgency; message-match the destination.