| name | farming-prospecting |
| description | Build a geographic-farm or sphere-of-influence prospecting plan - target area, cadence, content mix, and tracking - that's consistent and compliant. Use when planning lead generation or a farm. |
farming-prospecting
Consistency wins a farm. Pick an area, show up with value, track results - compliantly.
Process
- Choose the farm by objective criteria: turnover rate, absorption, price point, your connection,
competition - never by the demographic makeup of residents (Fair Housing).
- Define cadence: a repeating touch plan (e.g. monthly market update + quarterly value piece + event),
across mail, door-knock, social, and email to your sphere.
- Content mix: market reports (the
market-report), just-sold proof, neighborhood value, helpful tips -
value first, ask second.
- Track: contacts, responses, listings/leads sourced, cost per lead; adjust quarterly.
Output
- A farm plan: target + why (objective criteria), 6-12 month touch calendar, content per touch, and a simple
tracking sheet.
Guardrails
- Farm selection and messaging must be Fair-Housing-clean - no targeting or excluding by protected class.
- Mail/email/text follow CAN-SPAM/TCPA (ID, opt-out, consent). Respect do-not-contact.
- Claims in farm content follow truth-telling + no-superlatives.
