| name | lead-followup |
| description | Write compliant lead nurture sequences (email/text) for buyer and seller leads - value-first, properly spaced, opt-out compliant, and free of steering or profiling. Use when building follow-up campaigns or a single reply. |
lead-followup
Stay top-of-mind with helpful, compliant touches - not spam, not steering.
Process
- Segment by stated interest/stage (new buyer, active buyer, seller-curious, past client) - never by a
protected class or inferred demographic.
- Lead with value: a relevant listing, a market stat, a useful tip - not "are you ready to buy yet?"
- Cadence: front-load early (day 0, 2, 5), then taper (weekly -> monthly). Mix channels lightly.
- Compliance: every email needs an unsubscribe and your brokerage identification (CAN-SPAM); texts need
prior consent and STOP handling (TCPA). Honor opt-outs immediately.
- Personalize from their stated criteria, not assumptions about who they are.
Output
- The sequence (channel, timing, subject/preview, body) with merge fields, plus the opt-out/identification lines.
Guardrails
- No Fair Housing steering or profiling in copy or segmentation.
- Respect CAN-SPAM (unsubscribe + ID) and TCPA (consent + STOP). Don't text without consent.
- Keep lead PII out of shared/marketing files (confidentiality rule).
