| name | anti-slop-design |
| description | Category-aware design skill that builds distinctive, production-grade UIs. Brand-vs-product register, color strategy commitment, scene-based theme choice, palettes, font pairings, UX patterns, shadcn/token integration, empty-error-loading copy, secondary slop signals, multimodal design parity from mocks, and a pre-ship second pass. Framework-agnostic. |
| license | MIT |
| metadata | {"version":"1.2.0","category":"design","sources":["Project design systems and token files","Platform accessibility guidance","Established product and editorial design patterns"],"model_assumptions":[{"multimodal-input":"recommended"}]} |
Anti-Slop Design Skill ("Taste Layer")
Build UIs that look like a senior designer made them, not a language model. This skill enforces category-aware design thinking, concrete palettes, and a pre-delivery quality gate.
When to Use
- Building any UI: landing page, dashboard, app screen, marketing site
- User asks to "design", "build a page", "create a component", or "make it look good"
- User asks to "create a design system" or "set up design tokens"
- Reviewing or improving existing UI code
For full pages or multi-section layouts, also read reference.md in this skill directory. It contains section anatomy patterns, extended slop catalog, microcopy examples, stack-specific notes, common mistakes per category, CSS token starters, and a mobile-first checklist. Skip it for single-component work.
Step 0: Read Design Context
Before designing anything, inspect the project:
- Check the package manifest for styling approach (Tailwind, CSS Modules, styled-components, vanilla CSS).
- Check for existing design tokens:
tailwind.config.*, theme.ts, CSS variable files, globals.css.
- Check for existing font imports (Google Fonts
@import, next/font, @font-face).
- Check for an existing icon library (lucide-react, heroicons, phosphor, etc.).
- If a design system already exists, respect it. Extend, do not replace.
Skip this step only for standalone demos or canvases with no project context.
Step 1: Design Thinking
Before writing any UI code, commit to a direction. Never skip this.
- Pick the register. Every surface is brand (marketing, landing, campaign, portfolio -- design IS the product) or product (app UI, dashboard, admin, tool -- design SERVES the task). Brand surfaces earn drama; product surfaces earn clarity, restraint, and density control. Two common slop sources: brand drama applied to product UI, and timid product defaults applied to brand pages.
- Identify the category. Match the project to a row in the Category Design Guide below.
- Pick the tone. Use the category's recommended tone or choose a bold alternative -- never "modern and clean" (that is generic). Tone vocabulary to draw from: brutally minimal, maximalist, retro-futuristic, organic/natural, luxury/refined, playful/toy-like, editorial/magazine, brutalist/raw, art deco/geometric, industrial/utilitarian.
- Choose the theme from a scene, not a category. Dark vs. light is never a default. Write one sentence of physical scene -- who uses this, where, under what ambient light, in what mood -- and let it force the answer. "SRE glancing at incident severity at 2am in a dim room" forces dark; "the category is observability" forces nothing.
- Pick a color strategy (see Color Strategy below) before picking any hex values.
- State the memorable thing. What is the ONE element someone will remember? Commit to it.
- Vary across generations. If your last output was dark editorial, the next must differ -- unless the user explicitly requests consistency.
Intentionality over intensity. Bold maximalism and refined minimalism both work; the only failure is timid genericness. Match implementation complexity to the vision: maximalist directions need elaborate code and orchestrated effects; minimal directions need precision in spacing, type, and subtle detail. Restraint executed well is a strong direction, not a missing one.
Color Strategy (commit before picking hexes)
Four steps on a commitment axis -- choose one deliberately per surface:
| Strategy | What it means | Use for |
|---|
| Restrained | Tinted neutrals + one accent on ≤10% of the surface | Product UI default, dense dashboards, minimalist brand |
| Committed | One saturated color carries 30–60% of the surface | Identity-driven brand pages, bold landing heroes |
| Full palette | 3–4 named color roles, each used deliberately | Campaigns, editorial layouts, data visualization |
| Drenched | The surface IS the color | Brand heroes, campaign moments, posters |
The accent-counting rule in the Slop Second Pass applies to Restrained only -- Committed, Full palette, and Drenched exceed it on purpose. Do not collapse every design to Restrained by reflex, and do not "decorate" a Restrained product surface into Committed by accident.
Mechanics: prefer OKLCH when the stack allows. Tint every neutral toward the brand hue (chroma 0.005–0.01 is enough -- never pure gray). Reduce chroma as lightness approaches 0 or 100; high chroma at the extremes looks garish.
Banned Patterns ("AI Slop")
These are the statistical median of AI training data. Never generate them:
- Three-column card grids with centered icons and centered text
- Indigo/purple gradients on buttons or text (unless explicitly requested)
- Thick gray borders and over-boxed layouts
- Emoji as UI icons
- Inter, Roboto, Arial, system-ui, Space Grotesk as default fonts
- Empty hero sections with no imagery or decorative elements
- Generic "Lorem ipsum" placeholder text
- Colored-circle-initial avatars
- 5-star yellow rating widgets
- Cookie-cutter components with no context-specific character
- Side-stripe accent borders (
border-left: 4px solid on cards, callouts, alerts) -- use full borders, background tints, or a leading icon instead
- Gradient text (
background-clip: text over a gradient) -- emphasize with weight, size, or a solid color
- The hero-metric template (big number + small label + gradient accent) as the only dashboard idea
- Nested cards (a card inside a card) -- flatten, or separate with background shifts
- Modal as the first thought -- exhaust inline editing and progressive disclosure before reaching for a dialog
Secondary slop signals (also avoid)
These patterns are nearly as common as the list above; treat them as soft bans unless the user explicitly wants them.
- Glass stacks: multiple nested
backdrop-blur panels filling the page — reads as template UI; use glass for one focal layer only.
- Blob clusters: three overlapping blurred circles (purple/pink/cyan) behind every hero — substitute category-specific texture, photography, or one intentional mesh.
- Fake social proof: "Trusted by" with placeholder logos, repeated generic company names, or SVG boxes labeled "Logo".
- Abstract 3D illustration overload: same glossy shapes on every SaaS landing — prefer product screenshots, UI chrome, or category-appropriate photography.
- Identical section rhythm: every block is
py-24 + headline + subtitle + grid — vary vertical rhythm, full-bleed breaks, or editorial pulls.
- Motion soup: everything fades in on scroll with the same delay — stagger meaningfully or reserve motion for one hero moment.
- Generic microcopy: "Welcome!", "No data available", "Something went wrong" with no next step — write voice-specific, actionable copy (see reference.md).
Multimodal Design Parity (M3)
When the user provides a design mock, screenshot, or reference image, treat the image as the contract for the build. On M3 the runtime can read the image directly; do not paraphrase from a guessed description.
Read the image file in the current session and reference the exact path in your closeout.- Cite the region you are matching (hero block, top-right nav, footer) when reviewing deviations — generic "looks right" is not a citation.
- After the build, re-read the resulting state (post-change screenshot/frame) and compare against the reference; state "visually matched" only when you actually opened both.
- If the reference is a low-fidelity wireframe, design for the wireframe's intent, not its pixel values; if the reference is a high-fidelity mock, match the values.
- For multi-image sets (desktop, tablet, mobile mockups), re-read each before claiming a responsive match.
Stack And Kit Integration
When the project already uses shadcn/ui, Radix, MUI, or similar:
- Do not replace the component library for marketing polish — map the Category Design Guide to semantic tokens (
--primary, --background, --muted, radius) so primitives stay accessible.
- Override at theme / CSS variable layer first; only fork components when layout truly demands it.
- For Tailwind v4, prefer
@theme or token files that align with existing globals.css — avoid parallel conflicting palettes.
Copy, Empty, And Error States
- Headlines and CTAs should sound like this product, not any SaaS: ban "Empower your workflow", "Unlock potential", "Streamline operations" unless ironic.
- Empty states: explain what will appear, one primary action, optional illustration that matches category — not a gray box and "Nothing here".
- Errors: what failed, what the user can do, support or retry — not only red text "Error".
- Loading: prefer skeleton shapes that match final layout; avoid infinite shimmer on unrelated blocks.
Category Design Guide
Match the project to a category. Use the palette, fonts, and patterns as your starting point -- then push further.
Category-reflex check. These tables are a floor, not a ceiling. If someone could guess your palette from the category name alone (healthcare → teal on white, fintech → navy + gold, gaming → neon on black), you have reproduced the training-data median -- the polished version of slop. Run the scene sentence, the tone choice, and any brand inputs against the table until the domain no longer fully predicts the design.
SaaS / Developer Tools
| Aspect | Guidance |
|---|
| Palette | Slate base (#0f172a, #1e293b), brand accent (teal #14b8a6, blue #3b82f6, or lime #84cc16), surface #f8fafc |
| Fonts | Display: Plus Jakarta Sans, Geist, Satoshi. Body: DM Sans, Source Sans 3 |
| Tone | Precise, confident, developer-friendly. Dense information without clutter |
| UX patterns | Product screenshot above fold, feature comparison grids, code snippets, transparent pricing, trust badges (SOC 2, uptime), developer docs link in nav |
| Atmosphere | Subtle dot-grid or noise backgrounds, monospace accents for technical credibility, dark mode as primary |
| Avoid | Marketing fluff, stock photography of people pointing at screens, excessive whitespace that wastes developer attention |
E-commerce / Retail
| Aspect | Guidance |
|---|
| Palette | Warm neutrals (#faf9f6, #292524), accent for CTAs (coral #f97316, rose #e11d48), gold for premium (#d4a574) |
| Fonts | Display: Playfair Display, Fraunces (luxury), Bricolage Grotesque (casual). Body: DM Sans, Outfit |
| Tone | Product-led. The merchandise is the hero, not the UI chrome |
| UX patterns | Large product imagery, quick-add-to-cart, persistent cart indicator, urgency signals (stock count, not fake timers), filters/sort, social proof near buy button |
| Atmosphere | Clean product photography on neutral backgrounds, lifestyle imagery for context, subtle hover zoom on products |
| Avoid | Cluttered sidebars, aggressive pop-ups, fake urgency countdown timers, tiny product images |
Fintech / Banking
| Aspect | Guidance |
|---|
| Palette | Deep navy (#0b1f33, #1e3a5f), trust teal (#0d9488), muted gold (#b8860b), surface #f0f4f8 |
| Fonts | Display: Newsreader, Instrument Serif. Body: Geist, DM Sans |
| Tone | Authoritative, calm, trustworthy. Every pixel communicates stability |
| UX patterns | Compliance badges above fold, transparent fee structures, account dashboards with clear hierarchy, monospace for financial figures, security indicators |
| Atmosphere | Subtle gradients (navy-to-dark), fine-line geometric patterns, minimal motion (stability over playfulness) |
| Avoid | Flashy animations, crypto-bro neon aesthetics (unless explicitly a crypto project), hiding fees, cluttered dashboards |
Healthcare / Medical
| Aspect | Guidance |
|---|
| Palette | Clinical blue (#1e40af, #3b82f6), calming teal (#0d9488), soft green (#86efac), warm surface #f0fdf4 or #f8fafc |
| Fonts | Display: Source Serif 4, Fraunces. Body: Source Sans 3, DM Sans |
| Tone | Calm, trustworthy, accessible. Patients are anxious -- reduce cognitive load |
| UX patterns | Clear appointment CTAs, provider credentials visible, HIPAA/certification badges, large touch targets, high contrast for aging users, simple forms |
| Atmosphere | Soft gradients, organic rounded shapes, generous whitespace, calming imagery (nature, not sterile stock photos) |
| Avoid | Red as primary (triggers alarm), dense data tables for patients, small text, complex navigation, clinical coldness |
Portfolio / Personal
| Aspect | Guidance |
|---|
| Palette | Achromatic base (#0a0a0a, #fafafa) with one signature accent that reflects personality |
| Fonts | Display: Cormorant Garamond, Instrument Serif, Bricolage Grotesque. Body: Satoshi, DM Sans |
| Tone | The work speaks. Minimal chrome, maximum project visibility |
| UX patterns | Project grid or scroll-based case studies, hover reveals, smooth page transitions, concise bio, contact CTA |
| Atmosphere | Dramatic whitespace or dramatic darkness, project imagery as the primary texture, subtle cursor effects |
| Avoid | Walls of text about yourself before showing work, generic "About Me" sections with stock icons, skill-bar charts |
Blog / Editorial / Media
| Aspect | Guidance |
|---|
| Palette | Rich ink (#1a1a2e, #0f172a), warm paper (#fefce8, #faf5ee), accent for links/highlights |
| Fonts | Display: Lora, Libre Baskerville, Newsreader. Body: Source Serif 4, Merriweather, Charter |
| Tone | Typographic excellence. The reading experience is the product |
| UX patterns | 65-75 character line length, generous line-height (1.6-1.8), clear article hierarchy, pull quotes, related articles, reading time estimate |
| Atmosphere | Paper-like textures, drop caps, editorial grid with asymmetric image placement, subtle serif elegance |
| Avoid | Sidebar clutter, auto-playing media, pop-ups that interrupt reading, tiny body text, infinite scroll without pagination option |
Restaurant / Food & Beverage
| Aspect | Guidance |
|---|
| Palette | Warm earth tones (terracotta #c2703e, olive #606c38, cream #fefae0) or moody dark (charcoal #1a1a1a, burgundy #722f37) |
| Fonts | Display: Cormorant Garamond, Playfair Display (upscale), Bricolage Grotesque (casual). Body: DM Sans, Outfit |
| Tone | Appetizing. The food and atmosphere are the stars |
| UX patterns | Menu with prices (not PDF), reservation CTA always visible, hours + location prominent, food photography hero, online ordering link |
| Atmosphere | Full-bleed food photography, warm lighting in imagery, textured backgrounds (linen, wood grain), subtle parallax |
| Avoid | PDF-only menus, tiny text, auto-playing background music, Flash-era animations, hiding the phone number |
Real Estate / Property
| Aspect | Guidance |
|---|
| Palette | Sophisticated neutrals (#1c1917, #44403c), forest green (#166534), warm gold (#b45309), surface #fafaf9 |
| Fonts | Display: Instrument Serif, Newsreader. Body: DM Sans, Geist |
| Tone | Aspirational but trustworthy. Properties sell on emotion and credibility |
| UX patterns | Search/filter as hero, large property photos with gallery, map integration, agent contact prominent, virtual tour links, neighborhood info |
| Atmosphere | Full-bleed property photography, clean card layouts for listings, map-based browsing, subtle hover transitions |
| Avoid | Tiny listing thumbnails, cluttered search forms, hiding agent contact info, auto-rotating carousels |
Education / EdTech
| Aspect | Guidance |
|---|
| Palette | Friendly blue (#2563eb, #60a5fa), warm yellow (#fbbf24), green for progress (#22c55e), light surface #f8fafc |
| Fonts | Display: Plus Jakarta Sans, Bricolage Grotesque. Body: DM Sans, Nunito |
| Tone | Encouraging, clear, structured. Reduce anxiety about learning |
| UX patterns | Progress indicators, clear course structure, achievement badges, readable content areas, accessible navigation, search |
| Atmosphere | Friendly illustrations (not stock photos), subtle gradients, rounded shapes, generous spacing |
| Avoid | Overwhelming dashboards, tiny text, complex navigation trees, gamification that distracts from learning |
Agency / Creative Studio
| Aspect | Guidance |
|---|
| Palette | Bold and opinionated -- this is where you push hardest. Achromatic with one electric accent, or full maximalist color |
| Fonts | Display: Oversized sans (Neue Montreal, Satoshi at 80px+), or dramatic serif (Cormorant at scale). Body: matching sans |
| Tone | The website IS the portfolio. Every interaction demonstrates capability |
| UX patterns | Case study scroll, dramatic transitions, cursor effects, work grid with hover reveals, minimal nav, bold typography as layout |
| Atmosphere | Custom effects (not templates), smooth scroll, video backgrounds, experimental layouts, grain/noise textures |
| Avoid | Template-looking layouts, generic stock imagery, conservative corporate feel, listing services without showing work |
Legal / Corporate / Professional Services
| Aspect | Guidance |
|---|
| Palette | Warm charcoal (#1c1917, #292524), muted gold (#b8860b, #d4a574), deep navy (#1e3a5f), cream surface #fffbeb |
| Fonts | Display: Newsreader, Instrument Serif, Cormorant Garamond. Body: Source Sans 3, DM Sans |
| Tone | Authoritative, established, trustworthy. Quiet confidence, not flashy |
| UX patterns | Attorney/team bios with credentials, practice area navigation, consultation CTA always visible, testimonials, case results |
| Atmosphere | Editorial whitespace, subtle serif elegance, muted photography, fine horizontal rules as dividers |
| Avoid | Gavel/scales-of-justice stock photos, aggressive CTAs, flashy animations, hiding contact information |
Entertainment / Gaming
| Aspect | Guidance |
|---|
| Palette | Deep dark (#0f0f1a, #1a1a2e), neon accents (cyan #06b6d4, magenta #ec4899, electric purple #8b5cf6) |
| Fonts | Display: Bold geometric sans (Satoshi, Outfit at heavy weights), or custom display faces. Body: DM Sans, Geist |
| Tone | High energy, immersive, community-driven |
| UX patterns | Hero with video/animation, game/content cards with hover effects, leaderboards, community features, trailer embeds, release countdowns |
| Atmosphere | Particle effects, glow/bloom on accents, dark mode primary, animated backgrounds, sound design cues |
| Avoid | Flat corporate layouts, excessive text blocks, slow page loads from unoptimized assets, inaccessible color contrast on neon |
Non-profit / Charity
| Aspect | Guidance |
|---|
| Palette | Warm and human -- earth tones (#92400e, #166534), warm blue (#1d4ed8), hopeful accents (amber #f59e0b), light surface |
| Fonts | Display: Fraunces, Source Serif 4. Body: DM Sans, Source Sans 3 |
| Tone | Emotionally honest without manipulation. Impact-focused, transparent |
| UX patterns | Impact metrics above fold, donation CTA persistent but not aggressive, story-driven sections, transparency (where money goes), volunteer/event CTAs |
| Atmosphere | Real photography of people and communities (not stock), warm color grading, generous whitespace, human-scale typography |
| Avoid | Guilt-driven dark patterns, hiding financial information, stock photos of sad children, aggressive pop-up donation asks |
Travel / Hospitality
| Aspect | Guidance |
|---|
| Palette | Sky and earth (ocean blue #0369a1, sand #d4a574, sunset coral #fb923c), warm surface #fffbeb |
| Fonts | Display: Cormorant Garamond, Playfair Display (luxury), Bricolage Grotesque (adventure). Body: DM Sans, Outfit |
| Tone | Aspirational. The user should feel the destination before booking |
| UX patterns | Full-bleed destination photography, search/date picker as hero, itinerary builders, reviews near booking CTA, map integration |
| Atmosphere | Cinematic imagery, parallax scrolling on landscapes, warm color grading, immersive full-width sections |
| Avoid | Tiny thumbnails, complex multi-step booking without progress indication, hiding total prices, generic city stock photos |
Fitness / Wellness / Beauty
| Aspect | Guidance |
|---|
| Palette | Split by sub-tone. Fitness: bold (charcoal #171717, electric orange #f97316, lime #84cc16). Wellness: soft (sage #a3b18a, cream #fefae0, blush #fecdd3). Beauty: luxe (rose gold #b76e79, deep plum #581c87, pearl #f5f5f4) |
| Fonts | Fitness: Satoshi, Outfit (bold weights). Wellness: Fraunces, Cormorant Garamond. Beauty: Instrument Serif, DM Sans |
| Tone | Fitness: energizing, bold. Wellness: calming, nurturing. Beauty: luxurious, aspirational |
| UX patterns | Transformation stories, booking/scheduling CTA, class/service listings, trainer/practitioner bios, before/after (tastefully), membership pricing |
| Atmosphere | Fitness: high-contrast, dynamic angles, action photography. Wellness: soft gradients, organic shapes, nature imagery. Beauty: clean product shots, soft lighting, editorial layouts |
| Avoid | Unrealistic body imagery, aggressive "transform yourself" language for wellness, cluttered service menus, hiding prices |
The Taste Layer Principles
These apply universally across all categories.
Typography
- Distinctive font pairings mandatory -- use the category guide as starting point.
- Hierarchy through weight and color, not just size. De-emphasize secondary text with tinted muted colors, not smaller-and-black.
- Keep ≥1.25 ratio between adjacent scale steps -- flat scales read as no hierarchy at all.
- Tighten letter-spacing as display size grows (
-0.01em to -0.04em above ~32px); never negative-track body text.
- Cap body measure at 65–75ch regardless of category.
- Left-align body text. Center-align only for short hero headlines.
Color
- Cohesive palette via CSS variables. One dominant + one sharp accent beats an evenly-distributed rainbow.
- Tinted grays (slate, zinc, stone) that complement the primary. Never pure neutral gray.
- Dark mode: rich deep colors (
#0A0A0B, #0f172a), not #000. Light mode: warm/cool off-whites, not #FFF.
Spacing and Layout
- Start with too much whitespace, then tighten. Strict 4px-based spacing scale.
- Vary spacing for rhythm -- identical padding on every section is monotony, not consistency.
- Integrated over boxed: elements breathe on the canvas, not everything in cards. Cards are the lazy default -- use them only when grouping is truly the right affordance, and never nest them.
- Spatial composition is a tool: asymmetry, overlap, diagonal flow, and one deliberate grid-breaking element beat a perfectly safe stack of centered blocks (brand surfaces especially).
- All sections share the same
max-width and horizontal padding -- edges align hero to footer.
- Hero:
height: 100svh with symmetric vertical padding for true optical centering.
Motion
- Orchestrated page entrance with staggered
animation-delay reveals.
IntersectionObserver for scroll-triggered fade-up/slide-in below the fold.- Animate only
transform and opacity -- never layout properties (width, height, top, margin).
- Ease out with exponential curves (ease-out-quart/quint/expo). No bounce or elastic in product UI; reserve spring physics for deliberately playful brand moments.
- Hover states that surprise: scale, color shift, shadow, underline. Not just opacity.
- Always respect
prefers-reduced-motion.
Backgrounds and Atmosphere
- Match to category: gradient meshes for luxury, noise/grain for tactile premium, dot-grids for technical, organic shapes for wellness.
- Glassmorphism only when it serves the design, not as a default.
Borders and Depth
- Separate with whitespace or subtle background shifts. Use
ring-1 ring-black/5 for subtle edges.
- Shadows only for true elevation (dropdowns, floating nav). No decorative drop shadows.
Icons
- Real SVG only: Lucide, Heroicons, Phosphor, Hugeicons. Never emoji.
- Style matches tone: stroke for minimal, filled for bold, duotone for marketing.
- Sizes: 16-20px inline, 24px nav, 32-48px feature callouts.
Imagery
- Hero sections never visually empty: real photography (Unsplash, Pexels), product screenshots, or decorative SVG.
- Real headshots for testimonials, not colored-circle initials.
- When photography unavailable: animated SVG shapes, gradient blobs, or geometric patterns.
Design System Generation
When asked to create a design system or set up tokens, output this structure:
Master Tokens
Category: [matched from Category Design Guide]
Tone: [one sentence]
Palette (CSS variables):
--color-primary: [hex]
--color-secondary: [hex]
--color-accent: [hex]
--color-surface: [hex]
--color-surface-alt:[hex]
--color-text: [hex]
--color-text-muted: [hex]
--color-success: [hex]
--color-warning: [hex]
--color-error: [hex]
Typography:
--font-display: '[Display Font]', [fallback]
--font-body: '[Body Font]', [fallback]
--font-mono: '[Mono Font]', monospace (if needed)
Scale: 12 / 14 / 16 / 18 / 20 / 24 / 30 / 36 / 48 / 60 / 72
Spacing (4px base):
4 / 8 / 12 / 16 / 20 / 24 / 32 / 40 / 48 / 64 / 80 / 96
Border radius:
--radius-sm: 4px
--radius-md: 8px
--radius-lg: 16px
--radius-full: 9999px
Shadows:
--shadow-sm: 0 1px 2px rgba(0,0,0,0.05)
--shadow-md: 0 4px 12px rgba(0,0,0,0.08)
--shadow-lg: 0 8px 24px rgba(0,0,0,0.12)
Page Overrides (Optional)
When a specific page deviates from the master (e.g., a marketing landing page within a SaaS dashboard), document the override:
Page: [name]
Overrides:
--color-surface: [different hex]
Tone shift: [e.g., "more playful than the dashboard default"]
Additional font: [if needed]
Domain-Specific Patterns
| Domain | Key rules |
|---|
| Landing pages | Hero with 100svh centering, consistent max-width across sections, real imagery or decorative SVG fills, single primary CTA per section |
| Dashboards | Dense but hierarchical, semantic status colors, real chart libraries (Recharts, Chart.js with fixed-height containers), data tables with proper alignment |
| Forms | Accessible labels on every input, clear error states with color + icon + text, logical tab order, generous touch targets (44px min) |
| Marketing sites | Story-driven scroll, social proof near CTAs, distinctive hero that is not a three-column card grid, real testimonial photos |
| Mobile / responsive | 44px minimum touch targets, fluid typography (clamp()), thumb-zone navigation, no horizontal scroll, test at 375px and 768px |
Workflow
1. READ -> Inspect project: styling approach, existing tokens, fonts, icons
2. MATCH -> Register (brand vs product) + category from the Category Design Guide
3. COMMIT -> Scene sentence (theme) + color strategy + tone + memorable element
4. BUILD -> Apply category palette, fonts, and patterns + Taste Layer principles
5. CHECK -> Run Pre-Delivery Checklist + Slop second pass before presenting
Slop Second Pass (before ship)
After the main checklist, scan once for:
- Sameness: If two sections could swap places with no loss of meaning, differentiate structure or merge them.
- Proof: At least one place shows real product, real data shape, or real imagery — not only abstract shapes and lorem.
- One accent rule (Restrained strategy only): Count accent-color uses; if more than three competing "look at me" elements per viewport, demote some to neutral. For Committed/Full/Drenched strategies, check instead that the color commitment is consistent, not accidental.
- Category reflex: Could someone guess the palette from the category name alone? If yes, push at least one axis (theme, accent, type) off the median.
- Touch: Every primary action on mobile is reachable and ≥44px; no hover-only affordances.
- Voice: Read headings aloud — if they could apply to any competitor, rewrite.
Pre-Delivery Checklist
Before presenting any UI code, verify every item:
[ ] Design thinking completed (register + category identified, scene sentence written, color strategy + tone stated)
[ ] No banned patterns (Inter, purple gradients, emoji icons, empty heroes, 3-col card grids)
[ ] No side-stripe borders, gradient text, nested cards, or reflexive modals
[ ] Font pairing is distinctive and matches category
[ ] Icons from real SVG library (Lucide, Heroicons, Phosphor)
[ ] Hero and feature areas have imagery or decorative fills
[ ] Color palette uses CSS variables, tinted grays, no pure #000/#FFF
[ ] Sections share consistent max-width and padding
[ ] Responsive: tested mentally at 375px, 768px, 1024px, 1440px
[ ] Motion animates only transform/opacity with ease-out curves; prefers-reduced-motion respected
[ ] Accessibility: 4.5:1 contrast, visible focus states, form labels
[ ] Cursor pointer on all clickable elements
[ ] Hover states provide clear visual feedback (not just opacity)
[ ] No secondary slop: blob trio hero, stacked glass panels, fake logo wall, motion soup
[ ] If shadcn/MUI/Radix: colors/radius mapped to tokens, components not rewritten unnecessarily
[ ] Empty / error / loading states are specific and actionable, not generic placeholders
[ ] Slop second pass completed (sameness, proof, accent discipline, category reflex, touch, voice)
Before / After Examples
Before: "AI Slop"
<div style="border: 1px solid #e5e7eb; border-radius: 8px; padding: 16px; font-family: Inter, sans-serif;">
<h3 style="font-size: 20px; font-weight: bold; color: black;">Plan your project</h3>
<p style="font-size: 14px; color: #374151; margin-top: 8px;">Use our tool to manage tasks.</p>
<button style="margin-top: 16px; background: linear-gradient(to right, #8b5cf6, #6366f1); color: white; padding: 8px 16px; border-radius: 6px;">
Get Started
</button>
</div>
After: Category-Aware (SaaS)
<div style="position: relative; overflow: hidden; border-radius: 16px; background: #f8fafc;
outline: 1px solid rgba(15,23,42,0.06); padding: 32px; transition: box-shadow 0.3s;">
<div style="position: absolute; inset: 0;
background: radial-gradient(circle at 70% 20%, rgba(20,184,166,0.06), transparent 60%);"></div>
<div style="position: relative; display: flex; flex-direction: column; align-items: flex-start; gap: 16px;">
<span style="display: inline-flex; align-items: center; gap: 6px; font-size: 12px;
font-weight: 600; letter-spacing: 0.05em; text-transform: uppercase;
color: #14b8a6; font-family: 'DM Sans', sans-serif;">
<svg width="14" height="14" viewBox="0 0 24 24" fill="none" stroke="currentColor"
stroke-width="2"><rect x="3" y="3" width="7" height="7" rx="1"/>
<rect x="14" y="3" width="7" height="7" rx="1"/>
<rect x="3" y="14" width="7" height="7" rx="1"/>
<rect x="14" y="14" width="7" height="7" rx="1"/></svg>
Project Management
</span>
<h3 style="font-size: 20px; font-weight: 600; letter-spacing: -0.025em;
color: #0f172a; font-family: 'Plus Jakarta Sans', sans-serif;">Plan your project</h3>
<p style="font-size: 16px; line-height: 1.6; color: #64748b; font-family: 'DM Sans', sans-serif;">
Bring tasks, docs, and team communication into one place.</p>
<button style="display: inline-flex; height: 40px; align-items: center; border-radius: 8px;
background: #0f172a; padding: 0 24px; font-size: 14px; font-weight: 500; color: #f8fafc;
cursor: pointer; transition: background 0.2s; font-family: 'DM Sans', sans-serif;">
Get Started</button>
</div>
</div>
Quick Reference
READ -> package.json, tailwind.config, existing fonts/icons
MATCH -> Register (brand vs product) + Category Design Guide table
COMMIT -> Scene sentence + color strategy + tone + memorable element
BUILD -> Category palette + fonts + Taste Layer principles
CHECK -> Pre-Delivery Checklist (no slop, no banned patterns)
BANNED -> Inter, Roboto, Arial, purple gradients, emoji icons,
empty heroes, 3-col card grids, thick gray borders,
colored-circle avatars, pure #000/#FFF,
blob trio heroes, nested glass, fake logos, generic SaaS copy,
side-stripe borders, gradient text, nested cards,
hero-metric template, modal-as-first-thought
ALWAYS -> Real SVG icons, tinted grays (toward brand hue), CSS variables,
responsive, prefers-reduced-motion, 4.5:1 contrast, cursor pointer,
consistent max-width, distinctive font pairing, ≥1.25 type ratio,
transform/opacity-only motion with ease-out curves,
tokens over ripping UI kits, second-pass slop scan
