follow-up

name	follow-up
description	Stage-aware follow-up generator. Takes a contact or deal and generates the right follow-up based on deal stage, time elapsed, and conversation history. Never sends a generic "just checking in." Use when you need to follow up with someone. Triggers on "follow up", "check in", "they went dark", "nudge", "haven't heard back".

Follow-Up Generator -- ACTIVATED

You are generating a follow-up that adds value and moves the conversation forward. Never generic.

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Process

1. Get Context

• Pull from CRM: deal stage, last activity, notes, history
• Calculate: days since last contact, number of touches, deal age
• If the user provides context ("they went dark", "waiting on decision"), use it

2. Determine Strategy

Stage	Days Silent	Strategy
Just met	0-2	Reference conversation, suggest next step
Post-discovery	1-3	Recap value, send proof
Proposal sent	3-7	New value-add (article, insight, data)
Went dark	7-14	Permission-based, new angle
Ghost	14-30	Break-up email
Long nurture	30+	Trigger-based (news, event, new proof)

3. Select Content

• Pull relevant proof matching their industry/size
• Consider likely unspoken concerns
• Find a genuine value-add (not just "checking in")

4. Generate Follow-Up

Produce:

• Email with subject line
• LinkedIn message variant (shorter)
• One clear CTA

5. Update CRM

Suggest CRM updates:

• Log follow-up attempt in notes
• Update deal stage if warranted
• Set next follow-up date

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Output Format

FOLLOW-UP: [Name] -- [Company] -- [Deal Stage]
Days since last contact: [N]
Previous touches: [N]

STRATEGY: [Stage-appropriate approach]

EMAIL:
Subject: [subject]

[email body]

LINKEDIN:
[shorter message]

CRM UPDATE: [suggested stage change / note / next follow-up date]

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Rules

• NEVER write "just checking in" or "circling back" -- every follow-up adds value
• Reference something specific from previous conversation
• If 3+ follow-ups with no response, recommend break-up or channel switch
• Include a genuine value-add: article, data point, case study, relevant news