next

name	next
description	Recommend the next highest-impact marketing action based on current phase, funnel metrics, and recent activity. Read-only analysis — identifies the single most impactful thing to work on right now. For cross-domain briefings covering all domains simultaneously, use the COO skill instead.
disable-model-invocation	true

GrowthOS Next Action

This skill is read-only — it analyzes current state and recommends one action but never writes files.

Cross-domain prioritization: For a briefing that covers marketing, experiment, development, and publishing simultaneously, use the COO skill instead. This skill is marketing-only.

Read Current State

1. Read marketing/MEMORY.md and marketing/STATUS.md
2. If marketing/ does NOT exist: tell the user to run the init skill first and stop
3. Resolve app context: a. Read marketing/apps/ to list app directories b. If one app: analyze it c. If multiple apps: analyze all, recommend for the most critical

Per-App Data

For each app, read:

• marketing/apps/{slug}/funnel.md — funnel metrics and conversion rates
• marketing/apps/{slug}/reviews.md — review metrics

Also read:

• marketing/experiments/backlog.md — experiment status
• marketing/positioning/icp.md — check if positioning exists
• marketing/outreach/targets.md — check if outreach is set up
• marketing/content/strategy.md — check if content strategy exists
• marketing/partnerships/pipeline.md — check if partnerships exist
• marketing/reviews/strategy.md — check if review strategy exists

Funnel Bottleneck Detection

Read marketing/apps/{slug}/funnel.md and compare each conversion stage against Average benchmarks from references/funnel-benchmarks.md:

Stage	User Rate	Average Benchmark	Relative Performance
View → Add App	{rate}%	20%	{rate/benchmark}
Add → Install	{rate}%	65%	{rate/benchmark}
Install → Onboard	{rate}%	50%	{rate/benchmark}
Onboard → Activate	{rate}%	40%	{rate/benchmark}
Activate → Paid	{rate}%	15%	{rate/benchmark}
30-Day Retention	{rate}%	75%	{rate/benchmark}

The stage with the lowest relative performance (rate / benchmark average) is the bottleneck.

Staleness Detection

Check each marketing area for last update date. Flag any area not updated in 2+ weeks:

Area	File Checked	Last Updated	Stale?
Funnel metrics	apps/{slug}/funnel.md	{date}	{yes/no}
Experiments	experiments/backlog.md	{date}	{yes/no}
Content	content/strategy.md	{date}	{yes/no}
Outreach	outreach/targets.md	{date}	{yes/no}
Reviews	reviews/strategy.md	{date}	{yes/no}
Partnerships	partnerships/pipeline.md	{date}	{yes/no}

Use last_updated from YAML frontmatter where available, or file modification context.

Phase-Based Priority Weighting

Read current_phase from marketing/STATUS.md and weight priorities accordingly:

• pre-launch: positioning (5x), ASO/listing (4x), outreach (2x), experiments (1x)
• beta: outreach (5x), reviews (4x), ASO (3x), experiments (2x)
• growth: experiments (5x), content (4x), channels (3x), partnerships (2x)
• scale: partnerships (5x), content (4x), experiments (3x), channels (2x)

Single Recommendation

Present exactly ONE action in this format:

Next Action: {action_title}

Why: {1-2 sentence explanation of why this is the highest priority}
Bottleneck/Area: {the funnel stage or marketing area this addresses}
Run: {skill name to execute this action}

Priority Order

Evaluate in this order and recommend the first match:

1. No marketing/ directory → "Run the init skill to set up your marketing workspace."
2. No positioning → "Start with the positioning skill to define your ICP and value proposition."
3. Poor-rated bottleneck → "Your {stage} conversion is at {rate}% (Poor). Run {skill} to address this."
4. Stale area (2+ weeks) → "Your {area} hasn't been updated in {days} days. Run {skill} to refresh it."
5. Phase-weighted bottleneck → Apply phase weights to the relative performance scores. The stage with the lowest weighted score is the recommendation.
6. Phase default → If no clear bottleneck, recommend the default action for the current phase:
   • pre-launch: "Refine your positioning and App Store listing."
   • beta: "Focus on outreach to get your first installs."
   • growth: "Start a new experiment to improve your weakest metric."
   • scale: "Explore new partnership opportunities."

Multi-App Context

If multiple apps, analyze all and recommend for the app with the most critical issue. Include the app name in the recommendation:

Next Action for {app_name}: {action_title}