Use whenever a reseller wants to embed their ownership identity (Company Name, contact info, copyright, listing URL) into a photo's metadata so AI crawlers (GPTBot, ClaudeBot, PerplexityBot, Google's image bot) and image-search engines attribute the photo back to them. The inverse of photo-metadata-inspector — that skill strips identifying metadata for privacy, this one deliberately writes it for GEO/SEO. Writes EXIF + IPTC + XMP simultaneously for maximum crawler coverage. Auto-loads owner identity from /mnt/user-data/uploads/.imm_brand.json (same brand cache as the IMM agent and photo-watermark — invisible setup after the IMM agent runs once). Triggers on phrases like "sign this photo with my brand", "imprint my info on this photo", "tag this for AI crawlers", "embed ownership metadata", "GEO-tag this photo", or "stamp this with our contact info". Per-listing fields (title, description, keywords, URL) passed per call; brand identity from cache.
Use whenever a used-machinery dealer needs to post a machine across multiple marketplaces (eBay, equipt.com, exapro.com, machinepoint.com, surplusrecord.com, machineryvalues.com, MachineTools.com, IronPlanet, etc.) without spending an hour bouncing between sites. Takes one set of machine inputs (brand, model, year, photos, dimensions, weight, price, condition, location) and generates platform-tailored listings — title, description, category mapping, tags, image set, character-count compliance — for every marketplace the dealer is set up on. Optionally opens each posting URL in sequence so the dealer can paste-and-submit in minutes. Triggers on "post this machine everywhere", "list the Krauss-Maffei", "marketplace listings for the Engel", "where should I post this", "post to ebay and equipt", "build my multi-site listings", "add a new marketplace to my list", or any moment the dealer is staring at the multi-platform posting chore. NOT for outbound buyer outreach (that's sales-agent).
Use whenever a used-machinery dealer needs to find a rigger / heavy-machinery mover for a specific location, or wants to add/update riggers in their personal rigger database. Pulls from the dealer's local rigger database (.dealer_riggers.json) first, then falls back to web search for riggers in the region that handle CNC, injection molding, presses, and other heavy industrial equipment. Triggers on "find a rigger", "who can rig in [city/state]", "rigger near [location]", "I need someone to load this", "add this rigger to my book", "rigger database", "save this rigger", or any time a dealer is sourcing the rigging side of a deal. NOT for freight/trucking — that's the trucking workflow.
Use whenever a used-machinery dealer just acquired a machine (or has an unsold one) and needs to figure out who to pitch it to. Before drafting anything, the agent scans the dealer's Gmail for buyer signals (RFQs, "looking for", capability inquiries, prior interest in this brand/tonnage/type), cross-references the dealer's customer list (Google Sheet), and surfaces a ranked shortlist of 3–7 buyers to approach. Then it drafts a personalized outreach email per buyer, referencing what they previously bought, asked about, or expressed interest in. Triggers on "who should I pitch this to", "find buyers for the Engel", "draft outreach for the Krauss-Maffei", "remind me who's looking for a 200-ton IMM", "who needs a CNC lathe", "list my customers", "add this customer", "build my customer list", or any moment the dealer has a machine and is asking "who?". NOT for cold-outreach mass blasts — this skill is curated, one-machine, who-do-I-know-that-buys-this.
Use whenever a used-machinery dealer needs a branded sales proposal or purchase offer PDF for a client. Direction-aware — the dealer can be the SELLER (proposal → their buyer) or BUYER (offer → the seller); payment terms and legal framing flip automatically. Built for blind co-broker deals (e.g. ABC Equipment has the seller, reaches the dealer who has the buyer, dealer never inspects the machine). Includes maximum-protection AS-IS / blind-purchase legal language, payment terms (wire-on-PO, deposit, net-terms), itemized costs, and rigging/freight either as line items (if the dealer arranges them) or as recommendations (if they don't). Auto-loads brand from .imm_brand.json and sales terms (default payment terms, per-customer credit terms, custom boilerplate) from .dealer_sales_terms.json. Triggers on "build a sales proposal", "make a purchase offer", "proposal for [customer]", "quote this machine to my buyer", or "offer on this machine". NOT for freight rate quotes — this is the equipment sale itself.
Use to evaluate ROI on a used-machinery dealer's web presence — both their own site and the paid marketplace listings (equipt, machinepoint, surplusrecord, etc.) they're spending on. Pulls Google Analytics 4 sessions / leads and Ahrefs traffic + keyword data, divides by each channel's monthly cost, and surfaces which paid listings are actually paying for themselves and which are dead weight. Triggers on "check my traffic", "is equipt worth it", "GA report", "Ahrefs check", "which dealer site is wasting money", "lead ROI report", "where are my leads coming from", "should I keep paying for [marketplace]", "traffic vs cost", or any "is this listing fee worth it?" question. NOT for SEO content optimization (different scope — use a GEO/SEO skill if you have one).
Use EVERY TIME someone wants a spec sheet, research document, or freight plan for a used plastic injection molding machine. Trigger on brand+model (KraussMaffei CX 160, Engel Victory, Haitian Mars, Arburg Allrounder), an equipt.com/exapro.com/machinepoint URL, a photo of a machine, or phrases like "build me a spec sheet", "research this IMM", "how do I ship this machine", "step deck or RGN", "how many trucks", "create a one-pager for this used injection molder". Produces a premium dark-theme PDF (matching La Crown's GEO report aesthetic) white-labeled with the user's brand colors pulled from their website on first run. Includes hero photo + multi-photo gallery, hyperlinked listing button on cover, asking price, full technical specs in metric AND imperial, freight logistics with trailer/permit/escort/rate recommendations, blueprint links, and source citations. OEM-first, reseller fallback. All embedded photos auto-strip metadata silently.
Use to log a completed used-machinery sale and to generate monthly / quarterly performance reports. Logs every detail of a blind co-broker deal — seller, third-party dealer, buyer, equipment (brand/model/year/serial/type), dimensions & weight, rigger, trucker, haul type, origin/destination, sale price, costs, gross margin — into the shared Sales tab of the dealer's Google Sheet. On request, generates a branded monthly PDF report aggregating by equipment type, party, geography, margin, and rigger/trucker mix. Triggers on "log this sale", "log the Krauss-Maffei sale", "month-end report", "monthly sales report", "Q1 numbers", "how many machines did I move", "what was my margin last month", "who was my best rigger this quarter", or any retrospective question about the dealer's book. NOT for prospective sales drafting (that's sales-agent).