00-marketing-plan-global

name	00-marketing-plan-global
description	Use when the user needs an overall marketing plan for a period — objectives, segments, positioning, channel mix, content direction, budget, timeline, KPIs, and a risk matrix, adapted to US, EU, SEA, or LATAM. Trigger on 'marketing plan', 'marketing strategy for next year', 'go-to-market roadmap', 'plan for Q3', 'we have no marketing plan', 'where should we spend next quarter'. Also use when a founder only says the business needs to grow and has no idea which channel to start with. Not for — one specific campaign, see `02-campaign-brief-global`; working backward from a revenue goal to spend, see `10-reverse-kpi-global`; splitting a budget across channels and months, see `61-budget-planning-global`; taking a brand new product to market, see `59-go-to-market-global`.
metadata	{"version":"1.0.1","category":"strategy"}
license	MIT
triggers	["marketing plan","global marketing strategy","go-to-market plan","marketing roadmap","international marketing plan"]
related	["product-marketing-context-global","02-campaign-brief-global","08-competitor-research-global","09-customer-insight-global","10-reverse-kpi-global"]

Global Marketing Plan

Master skill — calls 08-competitor-research-global, 09-customer-insight-global, 10-reverse-kpi-global before producing the final output.

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For newcomers

If this is your first global marketing plan, follow this order:

1. Step 0 — Read .agents/product-marketing-context-global.md (set once per product)
2. Information gathering — Answer the 4 questions below
3. Run sub-skills — 08 (competitors), 09 (insights), 10 (reverse KPIs)
4. Assemble plan — Use the 7-section template
5. Cross-check — Run the quality checklist

If .agents/product-marketing-context-global.md does not exist, ask the user to run product-marketing-context-global first to lock down product, ICP, region, currency, and brand voice.

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Step 0 — Read context file

Before producing any output, read .agents/product-marketing-context-global.md to load:

• Product / service description, USP, pricing tier
• Target region (US / EU / SEA / LATAM / APAC / GLOBAL)
• Reporting currency (USD / EUR / GBP / SGD / etc.)
• Brand voice & tone-of-voice rules
• Existing channels and audience data

If the file is missing, ask the user to create it first. Do not guess context.

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Information gathering

Ask the user up to 4 questions before starting:

1. Product / service? Short description, core USP, price tier (entry / mid / premium).
2. Target audience? Age range, location, occupation, behaviour, biggest pain point.
3. Goal & budget? Target revenue per month, marketing budget (ads + content + people), campaign duration.
4. Stage? Pre-launch / Launch / Growth / Mature? Existing channels with traction? Available data (followers, email list, customer database)?

If region was not captured in context file, also ask: Primary market? (US / EU / SEA / LATAM / APAC / GLOBAL multi-region).

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Section 1 — Overall strategy

1.1 Situation summary

Item	Detail
Product / service	[name + USP]