| name | product-marketing-context-global |
| description | Use when starting work on a new product, client, or market — this skill creates the file `.agents/product-marketing-context-global.md` that 60+ other global skills read before they write anything: product, ICP, positioning, proof, objections, brand voice, pricing, and KPIs, with a region variant for US, EU, SEA, or LATAM. Run once, reuse forever. Trigger on 'set up marketing context', 'new client setup', 'onboard a new product', 'the AI does not know my product', 'US marketing context', 'EU GDPR setup', 'SEA market context', 'LATAM setup'. Also use when the user complains every answer comes back generic because nothing about the business was ever provided. Not for — a personal brand belonging to a founder, coach, or creator, see `22-personal-brand-context-global`; deep persona and JTBD research, see `09-customer-insight-global`; the period plan itself, see `00-marketing-plan-global`. |
| metadata | {"version":"1.0.1","category":"foundation"} |
| license | MIT |
| triggers | ["global marketing context","international product context","US marketing context","EU marketing setup","SEA marketing context","LATAM marketing setup","multi-region context"] |
| related | ["product-marketing-context","00-marketing-plan-global","22-personal-brand-context-global"] |
Product Marketing Context (Global Foundation)
Foundation skill for the GLOBAL marketing cluster — runs BEFORE every other global skill (00-29). Creates .agents/product-marketing-context-global.md with product, customer, positioning context tuned to a specific region. Parallel to product-marketing-context (the Vietnam foundation); this one serves 4 regions: US, EU, SEA, LATAM.
For newbies
Who is this skill for?
| Audience | Concrete example |
|---|
| Founder going international | Already in Vietnam, expanding to US/EU/SEA |
| Global SaaS / DTC brand | Multi-region launch needing region-specific context per market |
| Agency serving international clients | Onboarding a US, EU, SEA, or LATAM client |
| Marketer entering a new market | Setting up positioning for a new geography |
Who is this NOT for?
- Vietnam-only marketing -> Use
product-marketing-context (VN foundation) instead
- Personal brand (founder/coach/creator) -> Use
22-personal-brand-context-global (when available)
- Single ad campaign -> Use
02-campaign-brief-global directly; you do not need a full context file
30-second pre-read
This skill produces ONE region-tagged file (.agents/product-marketing-context-global.md) with 12 sections describing your product, customers, competitors, positioning. Pick 1 of 4 region variants (US, EU, SEA, LATAM) — the variant tunes currency, platforms, regulations, persona framework. Every global skill (00-29) reads this file before working — like a medical chart every doctor reads first.
3 common errors
- Wrong region variant — "I sell in 5 countries" -> pick PRIMARY market first; multi-region later.
- Mixing currencies — Mixed USD/EUR/local without a primary anchor confuses downstream skills.
- Skipping regulations — GDPR/CCPA/PDPA/LGPD shape data collection; ignoring breaks campaigns at launch.
Why do you need this skill?
Without this file, every global marketing skill has to re-ask: What is the product? Who is the customer? Which region? Currency? Regulations? Platforms? Repetitive, slow, inconsistent.
