08-nghien-cuu-doi-thu

name	08-nghien-cuu-doi-thu
description	Dung khi can biet doi thu dang lam gi va minh dang dung o dau — phan tich 3 tang doi thu truc tiep, gian tiep, thay the; ban do dinh vi, SWOT, benchmark content va gia, khoang trong thi truong con bo trong. Kich hoat khi user nhac 'nghien cuu doi thu', 'phan tich canh tranh', 'doi thu dang chay gi', 'competitive analysis', 'sao doi thu ban re hon minh', 'doi thu moi noi', 'minh thua doi thu cho nao', 'benchmark thi truong'. Dung ca khi user chi gui link fanpage hoac website doi thu va hoi 'xem giup ho dang lam gi'. Khong dung cho — chot dinh vi cho chinh minh thi dung skill 58-positioning; theo doi lien tuc thao luan mang xa hoi thi dung skill 15-social-listening; nghien cuu tep de chay ads thi dung skill 51-audience-research.
metadata	{"version":"2.3.2","category":"strategy"}
triggers	["nghien cuu doi thu","phan tich canh tranh","doi thu dang lam gi","competitive analysis","phan tich doi thu","theo doi doi thu","competitor snapshot","doi thu moi noi"]
output	File .md gom ban do dinh vi, SWOT, content benchmark, khoang trong thi truong, va de xuat hanh dong
related	["09-insight-khach-hang","00-ke-hoach-mkt","02-brief-chien-dich","05-copy-quang-cao","58-positioning","15-social-listening","references/mcp-ads-integration"]

Nghien Cuu Doi Thu Canh Tranh

Thu thap thong tin

Hoi user toi da 4 cau sau truoc khi bat dau:

1. San pham / dich vu cua ban la gi? (Nganh, phan khuc gia, doi tuong chinh)
2. Ke ten 2–5 doi thu ma ban biet (ten thuong hieu, link fanpage/TikTok/website neu co)
3. Ban dang lo nhat dieu gi ve doi thu? (Ho ban re hon? Content hay hon? Ads manh hon? Chiem thi phan?)
4. Muc tieu cua ban sau khi co bao cao nay? (Dinh vi lai? Lam content tot hon? Tim khoang trong? Chay ads hieu qua hon?)

Auto-research qua MCP (neu co ket noi)

Xem huong dan setup: skills/vi/references/mcp-ads-integration.md Meta Official MCP: https://mcp.facebook.com/ads — setup 5 phut qua claude.ai/settings/integrations

A. Facebook Ads Library MCP (Nghien cuu quang cao doi thu)

Facebook Ads Library MCP (facebook-ads-library-mcp) cho phep tu dong:

Chuc nang	Mo ta
Search quang cao doi thu	Tim tat ca ads dang chay cua 1 brand theo ten page
Phan tich creative	AI phan tich hook, format, tone, CTA cua tung ad
Competitor discovery	Tu dong tim doi thu tuong tu trong nganh
Spend estimation	Uoc tinh ngan sach quang cao cua doi thu
Trend monitoring	Theo doi thay doi chien dich theo thoi gian thuc
Market gap	So sanh nhieu brand → tim khoang trong

Cach dung:

1. Setup facebook-ads-library-mcp (can Facebook access token voi ads_read)
2. Nhap ten page doi thu → MCP tra ve danh sach ads dang active
3. Phan tich: format nao nhieu nhat? Hook gi? CTA gi? Chay bao lau?
4. So sanh voi ads cua minh → tim gap va co hoi

Luu y: Ads Library MCP chi cho phep XEM quang cao cong khai cua doi thu — khong truy cap data noi bo (spend chinh xac, targeting, conversion). Spend chi la uoc tinh.

B. Meta Official MCP (Benchmarks va boi canh nganh)