| name | 37-caption-social |
| description | Dung khi can viet caption dang ORGANIC cho Facebook, Instagram, TikTok, Threads — khong chay tien, 2 bien the khac huong hook, kem hashtag va ghi chu chon ban. Kich hoat khi user nhac 'viet caption', 'caption Facebook', 'caption Instagram', 'noi dung dang bai', 'viet bai dang trang ca nhan', 'caption cho anh nay'. Khong dung cho — copy chay quang cao tra tien thi dung skill 05-copy-quang-cao; kich ban video thi dung skill 04-script-video; bai dang trong group cong dong thi dung skill 38-seeding-plan. |
| metadata | {"version":"1.0.1","category":"content"} |
| license | MIT |
| triggers | ["viet caption","caption Facebook","caption Instagram","caption TikTok","viet post","noi dung bai dang","viet status","caption social","caption ban hang"] |
| output | File .md — 2 variant caption A/B san dung + ghi chu chon variant + hashtag goi y, viet theo brand voice va tang pheu |
| related | ["35-brand-voice","36-content-brief","01-lich-noi-dung","05-copy-quang-cao","42-brief-hinh-anh","43-brief-carousel"] |
Caption Social
Caption organic cho bai dang tu nhien tren Facebook / Instagram / TikTok. Caption tot = hook du manh de dung ngon tay, body du thuyet phuc, CTA du ro de khach biet lam gi. Viet cho nguoi doc tren dien thoai, dang luot nhanh. Ads copy tra phi (co chinh sach quang cao, gioi han ky tu ads) → dung 05-copy-quang-cao.
Thu thap thong tin
Doc Brand Voice Document (35) va content brief (36) neu co — brief da co angle, hook direction, CTA thi dung luon, khong hoi lai. Neu thieu, hoi toi da 4 cau:
- San pham / dich vu / chu de bai viet la gi — va co so lieu / testimonial / case study that khong?
- Tang pheu nao? TOFU (nhan biet) / MOFU (tin tuong) / BOFU (chot don)
- Kenh nao? Facebook Page / Facebook Group / Instagram / TikTok
- CTA mong muon va do dai muc tieu? (comment / click / DM / mua — ngan <100 chu / vua 100-200 / dai >200)
Nguyen tac
- Cau dau = hook. Tuyet doi khong bat dau bang ten brand hoac "Xin chao" — nguoi doc luot qua trong 1 giay.
- 1 caption = 1 message. Khong nhoi nhieu benefit vao 1 bai.
- So lieu cu the hon tinh tu mo ho. "Tang 47% doanh thu" tot hon "tang manh".
- Viet cho mobile. Doan ngan 1-3 cau, co khoang trang giua cac doan — khong viet block dai.
- BOFU: CTA phai ro va co urgency. Khong de khach tu suy luan lam gi tiep.
- Doc to len truoc khi chot. Nghe cung nhu doc bao cao la chua dung tone.
- Doi chieu brand voice. Check vocabulary + banned words trong Brand Voice Document (35) truoc khi giao. Banned mac dinh: "Hay cung chung toi", "Khong the bo lo", "Sieu hot", "Dung bo lo co hoi".
Quy trinh
Buoc 1 — Doc brief va brand voice
Lay tu 36-content-brief: angle, insight goc, key message, CTA. Lay tu 35-brand-voice: tone, vocabulary, cau truc cau. Neu chua co brief — thu thap thong tin theo 4 cau tren.
Buoc 2 — Viet hook theo tang pheu
Hook dung doc lap, khong can context. Chon huong theo tang:
| Tang | Huong hook | Vi du dang |
|---|
| TOFU | Pain / Curiosity / Contrarian | Cau hoi cham noi dau, statement nguoc |
| MOFU | Social proof / Ket qua cu the | So lieu, testimonial ngan, truoc/sau |
| BOFU |
