| name | 41-campaign-asset-list |
| description | Dung khi campaign da chot huong va can biet phai thiet ke NHUNG GI — danh sach asset theo kenh kem kich thuoc, so luong, uu tien, nguoi lam, deadline dat nguoc tu ngay launch theo timeline T-14 den D+1 va quy uoc dat ten file. Kich hoat khi user nhac 'asset list', 'danh sach asset campaign', 'designer can lam gi', 'liet ke file thiet ke', 'campaign nay can bao nhieu anh', 'checklist design', 'khong biet con thieu asset nao'. Khong dung cho — brief chi tiet cho tung asset thi dung skill 42-brief-hinh-anh, 43-brief-carousel hoac 44-brief-video-editor; brief tong the chien dich cho ca team thi dung skill 02-brief-chien-dich; nhan mot master ra du kich thuoc thi dung skill 50-asset-resize. |
| metadata | {"version":"1.0.1","category":"operations"} |
| license | MIT |
| triggers | ["asset list campaign","danh sach asset","checklist design campaign","liet ke file thiet ke","designer can lam gi cho campaign","len list asset","asset can thiet ke"] |
| output | File .md — bang asset list theo kenh kem deadline nguoc tu ngay launch, timeline designer T-14 den D+1, naming convention. Designer nhan la biet lam gi, khong can hoi lai. |
| related | ["02-brief-chien-dich","42-brief-hinh-anh","43-brief-carousel","44-brief-video-editor","45-brief-canva","47-design-review","48-quick-visual-brief","50-asset-resize"] |
Danh Sach Asset Campaign
Buoc dau tien cua design production: liet ke toan bo asset can lam truoc khi mo bat ky tool design nao. Doc campaign brief tu 02-brief-chien-dich truoc — neu chua co brief, goi skill do truoc.
Thu thap thong tin
Doc .agents/product-marketing-context.md va campaign brief neu co. Neu thieu, hoi toi da 4 cau:
- Ten campaign + muc tieu chinh + ngay launch? Lead / sale / awareness — va ngay launch chinh thuc (de dat deadline nguoc).
- Kenh chay? Meta Ads / TikTok Ads / Zalo OA / Email / Landing page — co chay organic song song khong?
- Format nao? Co video ads khong hay chi static? Co UGC / KOC content khong?
- Ai phu trach? Designer nao nhan viec, da co brand guideline chua? (Neu chua, goi
46-brand-guideline truoc.)
Nguyen tac
- Asset list truoc, tool sau. Lam list truoc khi mo Canva/Figma — khong lam nguoc.
- Moi asset co deadline cu the. Khong chap nhan "cang som cang tot".
- Moi tang funnel can creative rieng. TOFU / MOFU / BOFU khong dung chung 1 asset.
- Thieu asset ngay launch = loi cua khau planning, khong phai khau design. Moi thieu sot deu do khong len list tu dau.
- Update trang thai realtime trong file nay de Leader theo doi khong can hoi.
- Brief thieu thong tin thi hoi ngay, khong tu doan.
Quy trinh
Buoc 1 — Xac dinh kenh va format
Tu campaign brief, liet ke toan bo kenh dang chay va format tuong ung tren tung kenh (single image, carousel, story, video, email banner, landing page, organic post).
Buoc 2 — Map asset theo funnel
Moi tang TOFU / MOFU / BOFU can creative rieng:
| Tang | Vai tro creative | Vi du asset |
|---|
| TOFU | Stop scroll, cham noi dau, awareness | Single image hook, thumbnail video, teasing post |
| MOFU | Build trust, giai thich, proof | Carousel value, story series, banner case study |
| BOFU | Chot chuyen doi, offer ro | Retarget static, end card CTA, landing page |
Buoc 3 — Dat deadline nguoc tu ngay launch
