| name | 52-account-structure |
| description | Dung khi can dung cau truc tai khoan quang cao truoc khi bat campaign — phan tang campaign/adset/ad, naming convention de doc data ve sau, CBO hay ABO, va so luong adset hop ly. Kich hoat khi user nhac 'cau truc campaign', 'naming convention ads', 'chia adset the nao', 'CBO hay ABO', 'setup tai khoan ads', 'to chuc campaign'. Khong dung cho — ra soat tai khoan dang chay thi dung skill 21-audit-ads-performance; phan bo ngan sach theo kenh thi dung skill 54-media-plan. |
| metadata | {"version":"1.0.1","category":"performance"} |
| license | MIT |
| triggers | ["cau truc campaign","account structure","naming convention","setup campaign","len camp","cau truc tai khoan ads","to chuc campaign","setup ad account"] |
| output | File .md — cau truc campaign day du theo giai doan, naming convention, budget allocation, checklist truoc launch |
| related | ["51-audience-research","53-tracking-setup","54-media-plan","05-copy-quang-cao","19-ab-test-setup","55-scaling-ads"] |
Account Structure — Cau Truc Tai Khoan Ads
Cau truc tot = doc data nhanh, toi uu dung cho, scale khong roi. Chay sau 53-tracking-setup (tracking xanh truoc) va sau khi co 51-audience-research + 54-media-plan.
Thu thap thong tin
Doc media plan va audience profile neu da co. Neu thieu, hoi toi da 4 cau:
- Platform va objective? Meta / TikTok / Google / Zalo — Lead gen / Conversion / Traffic / Awareness?
- So san pham / offer dang chay? Moi offer chinh nen co campaign rieng.
- Budget tong thang? (de tinh so ad set toi da nuoi duoc)
- Dang o giai doan nao? Testing / Scaling / Maintaining?
Nguyen tac
- Cau truc don gian truoc. Khong setup qua nhieu ad set — budget loang, khong ad set nao du data de thoat learning phase.
- Naming convention nhat quan tu ngay dau. Ve sau doi rat kho; data cu se khong loc duoc.
- 1 campaign = 1 objective. Khong tron lead gen va conversion trong cung campaign.
- Cold tach khoi retarget. Campaign retarget rieng, message rieng, khong bao gio tron tep.
- Khong dung vao ad set dang learning phase. Meta can ~50 conversions/ad set/tuan de thoat learning — moi lan sua lon la reset.
Quy trinh
Buoc 1 — Hierarchy tong quan
Account
├── Campaign 1 — [Objective] — [San pham/Offer] (Cold Testing)
│ ├── Ad Set 1.1 — [Broad] ├── Ad A (hook 1) / Ad B (hook 2)
│ ├── Ad Set 1.2 — [Interest nhom A] ├── Ad A / Ad B
│ ├── Ad Set 1.3 — [Interest nhom B] ├── Ad A / Ad B
│ └── Ad Set 1.4 — [LAL 1-3%] └── Ad A / Ad B
├── Campaign 2 — [Objective] — Scale winner (tach rieng khi co winner)
└── Campaign 3 — Retargeting
└── Ad Set 3.1 — [Warm 7-30 ngay] — creative xu ly objection
Buoc 2 — Naming convention
| Cap | Format | Vi du |
|---|
| Campaign | [Platform]_[Objective]_[Product]_[AudienceType]_[MMYY] | META_LEAD_COURSE-A_COLD_0726 |
| Ad Set | [Audience]_[Age]_[Gender]_[Placement]_[Budget] | INT-BUSINESS_25-45_ALL_FEED_200K |
| Ad | [CreativeType]_[HookType]_[Version] |
