55-scaling-ads

name	55-scaling-ads
description	Dung khi da co winner va muon tang quy mo ma khong lam hong — 7 dieu kien du de scale, tang doc +20-30% moi lan, mo rong ngang bang tep va kenh moi, va rui ro reset learning phase. Kich hoat khi user nhac 'scale ads', 'tang budget', 'nhan doi ngan sach', 'ads dang tot muon day manh', 'horizontal scaling', 'tang chi tieu'. Quy tac cung: khong tang budget khi CPL dang xau. Khong dung cho — CPL dang xau thi chay skill 21-audit-ads-performance truoc; nhan tep warm thi dung skill 56-retargeting-plan.
metadata	{"version":"1.0.1","category":"performance"}
license	MIT
triggers	["scale ads","tang budget","scale campaign","nhan winner","scale winning ad","vertical scaling","horizontal scaling","mo rong campaign"]
output	File .md — scaling roadmap theo tuan, budget rules, checklist truoc scale, dau hieu dung scale, lich refresh creative
related	["19-ab-test-setup","21-audit-ads-performance","03-danh-gia-hieu-suat","56-retargeting-plan","52-account-structure","57-next-ads-plan"]

Scaling Ads — Scale Winner An Toan

Scale = tang spend ma giu nguyen (hoac cai thien) efficiency. Scale sai = CPL/CPA tang vot, dot budget. QUY TAC CUNG: khong tang budget khi CPL dang xau — fix van de truoc (goi 21-audit-ads-performance), scale sau.

Thu thap thong tin

Hoi toi da 4 cau:

1. Campaign da co winning ad chua? CPL/CPA on dinh bao nhieu ngay roi? (can >=7 ngay)
2. Metric hien tai? CPL / CPA / ROAS / Frequency / Reach vs audience size?
3. Budget hien tai/ngay va budget target muon dat?
4. Platform va co bao nhieu creative du tru? (khong scale khi chi co 1 creative)

Nguyen tac

1. Khong tang budget khi CPL dang xau. CPL vuot target → audit va fix truoc, scale la do them dau vao lua.
2. +20-30%/lan, khong x2 ngay. Tang dot ngot → reset learning phase → CPL nhay vot. Muc an toan nhat: +20% moi 72h (khop Quality Gate G8 cua repo).
3. Monitor 24-48h sau moi lan tang truoc khi tang tiep.
4. Khong chinh winning ad set khi dang scale. Moi thay doi lon (budget dot ngot, audience, creative trong ad set) deu co the reset learning.
5. Luon co creative reserve. Toi thieu 2-3 creative moi san sang truoc khi scale — scale lam fatigue den nhanh hon.
6. Vertical truoc, horizontal song song. Tang budget winner truoc; dong thoi nhan tep/creative de khong phu thuoc 1 diem.

Quy trinh

Buoc 1 — Dieu kien DU de scale (phai dat TAT CA)

• Chay on dinh >= 7 ngay
• CPL/CPA <= target trong >= 5/7 ngay gan nhat
• Frequency < 2.5 (tep chua bao hoa)
• Reach / audience size < 50% (volume tep con de mo)
• Khong dang trong learning phase
• Tracking verify dung (khong scale tren data sai)
• Co >= 2 creative moi du tru

Thieu bat ky muc nao → chua scale; quay ve toi uu hoac chuan bi them.

Buoc 2 — Vertical scaling (tang budget)