direct-response-copy

name	direct-response-copy
description	Write copy that converts. Use when writing landing pages, emails, sales copy, headlines, CTAs, social posts, cold emails, or any persuasive text. Triggers on 'copy', 'copywriting', 'sales copy', 'landing page copy', 'cold email', 'headlines', 'write me a page', 'make this convert', 'rewrite this copy', or any request involving persuasive writing. Three modes: Generate (write from scratch), Edit (improve existing copy with Seven Sweeps), Cold Email (outbound sequences). If someone has text that needs to sell harder, this is the skill.
category	copy-content
tier	must-have
reads	["brand/voice-profile.md","brand/positioning.md","brand/audience.md","brand/creative-kit.md","brand/landscape.md"]
writes	["marketing/campaigns/{name}/*.md"]
triggers	["write copy","landing page","sales copy","headlines","punch this up","score this copy","cold email","cold outreach","prospecting email","edit this copy","review my copy","copy sweep","proofread","tighten this up"]

Note: Examples below use fictional brands (Acme, Lumi, Helm). Replace with your own brand context.

Direct Response Copy

Here's what separates copy that converts from copy that just exists: the good stuff sounds like a person talking to you. Not a marketing team. Not a guru. Not a robot. A person who figured something out and wants to share it.

That's what this skill does. It writes copy that feels natural while deploying the persuasion principles that actually work. The reader shouldn't notice the technique. They should just find themselves nodding along and clicking the button.

Modes

This skill operates in three modes. Select based on what the user needs:

Mode	When to Use	Trigger Phrases
Generate (default)	Write new copy from scratch	"write copy," "landing page," "headlines," "sales copy," "social post"
Cold-email	B2B cold outreach, prospecting sequences	"cold email," "cold outreach," "prospecting email," "nobody's replying"
Edit	Review and improve existing copy	"edit this copy," "review my copy," "tighten this up," "copy sweep," "proofread"

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On Activation

1. Read brand/voice-profile.md if it exists — match tone, vocabulary, rhythm
2. Read brand/positioning.md if it exists — use the chosen angle as the copy's foundation
3. Read brand/audience.md if it exists — match awareness level to headline approach
4. Read brand/creative-kit.md if it exists — visual consistency for landing pages
5. If brand/ does not exist, proceed without it. This skill works standalone.
6. Read brand/landscape.md if it exists — check the Claims Blacklist before making ecosystem or competitive claims. If stale (>14 days) or missing, warn that market claims may be outdated.
7. Check marketing/campaigns/ for existing copy — if found, ask: revise, add new, or start fresh?

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The Core Principle

Write like you're explaining to a smart friend who's skeptical but curious. Back up every claim with specifics. Make the transformation viscerally clear.

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Brand Integration

Brand files shape every piece of copy: