| name | wf-content-growth |
| description | Content-led growth engine workflow — build a sustainable inbound machine through content strategy, SEO, lead magnets, email nurture, and social distribution. Use when user says "content growth workflow", "inbound marketing workflow", "content engine", "build a content machine", "content marketing plan", "grow with content", "inbound growth strategy", or "content flywheel". Chains 10 skills across strategy, creation, capture, and distribution.
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Content Growth Engine Workflow
Build a content-led growth system that attracts, captures, and nurtures leads.
Pre-Flight
Check for .agents/product-marketing-context.md. If missing, invoke product-marketing-context first.
Phase 1: Strategy
Step 1A — Content Strategy
Invoke content-strategy:
- 3-5 content pillars aligned to ICP pain points
- Topic cluster architecture
- Editorial calendar framework
- Competitive content gap analysis
Step 1B — Site Architecture (if needed)
Invoke site-architecture if blog/resource center doesn't exist:
- Blog taxonomy, category structure, URL patterns
- Hub-and-spoke internal linking plan
Step 1C — AI Visibility Strategy
Invoke ai-seo:
- Optimize content plan for AI citation potential
- Structure, authority, and presence recommendations
Gate: User approves content pillars and topic priorities.
Phase 2: Lead Capture System
Step 2A — Lead Magnets
Invoke lead-magnets:
- One lead magnet per content pillar
- Format selection, distribution plan, gating strategy
Step 2B — Free Tool Strategy (optional)
Invoke free-tool-strategy if engineering resources available:
- Interactive tool evaluation (calculators, generators, graders)
- SEO value + lead capture potential scoring
Step 2C — Popup & Form Design
Invoke popup-cro for email capture overlays, then
Invoke form-cro for lead capture forms:
- Content upgrades, exit-intent, scroll triggers
Gate: User approves lead capture assets and forms.
Phase 3: Nurture System
Step 3A — Email Sequences
Invoke email-sequence for:
- Welcome sequence (post-lead-magnet download)
- Nurture sequence (education → product awareness → trial)
- Re-engagement sequence (gone cold)
Step 3B — Copywriting
Invoke copywriting for:
- Landing pages for each lead magnet
- Key pillar content pieces (or briefs for writers)
Step 3C — Schema & SEO Polish
Invoke schema-markup for article/FAQ/HowTo schemas, then
Invoke programmatic-seo if scale opportunities exist (location pages, integration pages, etc.)
Phase 4: Distribution
Step 4A — Social Content
Invoke social-content:
- Content repurposing system (blog → social posts)
- Platform-specific content calendar
- Hook formulas and engagement strategy
Step 4B — Referral Program (optional)
Invoke referral-program if product has sharing potential:
- Content-driven referral loops
Phase 5: Measurement
Step 5A — Analytics
Invoke analytics-tracking:
- Content performance metrics (traffic, engagement, conversion)
- Lead magnet conversion tracking
- Attribution model for content → revenue
Step 5B — Testing
Invoke ab-test-setup:
- Headline tests, CTA tests, lead magnet format tests
- Content experiment framework
Skill Chain Summary
Strategy: content-strategy → site-architecture → ai-seo
Capture: lead-magnets + free-tool-strategy → popup-cro + form-cro
Nurture: email-sequence → copywriting → schema-markup + programmatic-seo
Distribution: social-content → referral-program
Measurement: analytics-tracking → ab-test-setup
Rules
- Phase 1 is mandatory. Other phases can be run selectively.
- If the user already has a content strategy, start at Phase 2.
- Free tool strategy (2B) and referral program (4B) are optional — only suggest if appropriate.
- Every content piece should be optimized for both Google AND AI engines (ai-seo).
