| name | ads-management |
| description | Activate for paid advertising campaigns on Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads. Includes ad copywriting, audience targeting, budget optimization, A/B testing, and ROAS tracking. Used by ads-specialist and campaign-manager agents. |
| license | MIT |
Ads Management
Paid advertising campaign creation, optimization, and performance tracking.
When to Use
- Paid ad campaign creation
- Ad copywriting
- Audience targeting setup
- Budget optimization
- A/B testing strategy
- ROAS/CPA tracking
- Platform-specific ads
Core Capabilities
Platform Specifications
Load: references/platform-specs.md
Ad Copy Templates
Load: references/ad-copy-templates.md
Audience Targeting
Load: references/audience-targeting.md
Optimization Playbook
Load: references/optimization-playbook.md
Quick Reference
| Platform | Ad Types | Min Budget |
|---|
| Google | Search, Display, Video | $10/day |
| Meta | Feed, Stories, Reels | $5/day |
| LinkedIn | Sponsored, Message | $10/day |
| TikTok | In-Feed, TopView | $20/day |
Key Metrics: CTR, CVR, CPC, CPM, ROAS, CPA
Workflow
Campaign Setup
- Define objective (awareness/traffic/conversions)
- Set budget and schedule
- Create audience segments
- Write ad copy variations
- Design creatives
- Set up tracking pixels
- Launch and monitor
Optimization Cycle
- Review performance (daily)
- Pause underperformers
- Scale winners
- Test new variations
- Adjust bids/budgets
Output Format
## Ad Campaign: [Name]
**Platform:** [Google/Meta/etc.]
**Objective:** [Conversions/Traffic/etc.]
**Budget:** $[X]/day
**Audience:** [Targeting details]
### Ad Copy
Headline: [text]
Description: [text]
CTA: [button text]
### Targeting
[Audience specs]
Report Output
Activate: assets-organizing skill for report file paths
Ads reports go to assets/reports/ads/{date}-{platform}-report.md
Skill Dependencies
Related Skills: creativity, assets-organizing (report organization)
Best Practices
- Start small, scale winners
- Test one variable at a time
- Audience > Creative > Copy
- Track conversions, not clicks
- Negative keywords/exclusions matter
