| name | annual-report-writer |
| description | Creates annual reports for stakeholders with narrative sections, metric highlights, and forward-looking statements. Use when summarizing yearly performance for investors, partners, or your team. |
| allowed-tools | Read Write Glob |
| metadata | {"author":"matthewhitcham","version":"1.0"} |
Annual Report Writer
When to Use This Skill
Use this skill when you need to:
- Write a yearly performance report for stakeholders, investors, or partners
- Create an end-of-year summary for your team or community
- Produce a public annual report that builds credibility and transparency
- Summarize key metrics, milestones, and forward-looking plans in a professional document
DO NOT use this skill for monthly reports, financial statements, or compliance filings. This is for narrative annual reports.
Core Principle
AN ANNUAL REPORT TELLS THE STORY OF YOUR YEAR — NUMBERS PROVIDE PROOF, BUT THE NARRATIVE PROVIDES MEANING AND DIRECTION.
Phase 1: Brief
Required Inputs
| Input | What to Ask | Default |
|---|
| Business name | "What is your business?" | No default — must be provided |
| Reporting period | "What year or period does this cover?" | Previous calendar year |
| Audience | "Who reads this? Investors, partners, team, public?" | Stakeholders and partners |
| Key metrics | "Share your most important numbers: revenue, users, growth rate, etc." | No default — must be provided |
| Major milestones | "What were the 3-5 biggest achievements this year?" | No default — must be provided |
| Challenges | "What went wrong or was harder than expected?" | None stated — will probe |
| Next year goals | "What are the top priorities for the coming year?" | No default — must be provided |
GATE: Confirm all inputs before outlining.
Phase 2: Outline
Annual Report Structure
1. Letter from the Founder/CEO (~300 words)
2. Year at a Glance — key metrics dashboard
3. Major Milestones & Achievements (~500 words)
4. Challenges & Lessons Learned (~300 words)
5. Financial Highlights (~300 words)
6. Team & Culture (~200 words)
7. Looking Ahead — goals and priorities for next year (~300 words)
8. Thank You / Closing Statement (~100 words)
GATE: Approve outline before writing.
Phase 3: Write
1. Founder Letter
## Letter from [Name], [Title]
[Opening — personal reflection on the year, 2-3 sentences]
[Key theme of the year — what defined this period]
[Top 2-3 achievements in brief]
[Honest acknowledgment of one challenge and what was learned]
[Forward-looking statement — excitement about the year ahead]
[Sign-off]
[Name]
Rules: First person, conversational but professional. Authentic, not corporate. Under 300 words.
2. Year at a Glance
## [Year] at a Glance
| Metric | [Year] | [Previous Year] | Change |
|--------|--------|-----------------|--------|
| Revenue | $[X] | $[X] | [+/-X%] |
| Customers | [X] | [X] | [+/-X%] |
| [Key metric 3] | [X] | [X] | [+/-X%] |
| [Key metric 4] | [X] | [X] | [+/-X%] |
**Highlight:** [One standout number with context — e.g., "Revenue grew 47%, our fastest year of growth since launch."]
3. Milestones Section
For each milestone:
### [Milestone Name]
[What happened — 2-3 sentences]
[Why it matters — 1-2 sentences on impact]
[Supporting metric if available]
4. Challenges Section
## Challenges & Lessons Learned
[Honest but constructive framing. Not "we failed at X" but "X was harder than expected, and here is what we learned."]
- **[Challenge 1]:** [What happened + what was learned + what changed]
- **[Challenge 2]:** [Same format]
5. Looking Ahead
## Looking Ahead: [Next Year]
**Priority 1:** [Goal] — [Why it matters, 1 sentence]
**Priority 2:** [Goal] — [Why it matters]
**Priority 3:** [Goal] — [Why it matters]
[Closing statement — confidence and gratitude, 2-3 sentences]
Writing Rules
| Rule | Detail |
|---|
| Tone | Professional, transparent, optimistic but honest |
| Data | Every claim backed by a number |
| Challenges | Acknowledge at least one — credibility requires honesty |
| Length | 2,000-3,000 words total for a small business report |
| Visuals | Mark where charts, graphs, and photos should appear |
Phase 4: Polish
1. Report Checklist
## Annual Report Checklist
- [ ] Founder letter is personal and authentic (not corporate boilerplate)
- [ ] Key metrics are presented with year-over-year comparison
- [ ] At least 3 milestones are highlighted with context
- [ ] Challenges are acknowledged honestly
- [ ] Forward-looking section has 3 specific priorities
- [ ] Visuals/chart placements are noted
- [ ] Tone is consistent throughout
- [ ] Word count is appropriate for the audience (2,000-3,000 for small business)
- [ ] Report tells a coherent story from beginning to end
2. Design Notes
Provide layout suggestions for visual presentation (charts, photos, pull quotes).
3. Distribution Plan
Suggest how to share the report: email to stakeholders, blog post, social media highlights, PDF download.
Example: Annual Report for a SaaS Startup
Founder letter theme: "The year we proved the model works"
Key metrics: Revenue $480K (+120%), 1,200 customers (+85%), churn 3.2% (-1.1pp)
Milestones: Launched v2.0, hit $40K MRR, hired first 3 team members
Challenge: Customer onboarding took 3x longer than expected — rebuilt the process
Looking ahead: Reach $1M ARR, launch mobile app, expand to EU market
Anti-Patterns
- All positive, no challenges — a report with zero challenges reads as dishonest. Acknowledge at least one difficulty.
- Numbers without context — "$500K revenue" means nothing without comparison. Always show growth, benchmarks, or targets.
- Corporate buzzwords — "Leveraged synergies to optimize stakeholder value" tells nobody anything. Use plain language.
- No forward-looking section — a report that only looks backward misses the opportunity to build confidence in the future.
- Too long — a 20-page annual report for a 5-person company is overkill. Match length to business size.
Recovery
- No financial data to share: Focus on operational metrics (customers, projects, milestones) and qualitative achievements. Note that financial data was excluded.
- Year was rough: Frame around resilience and lessons. "This year tested us — here is what we learned and how we are stronger for it."
- No year-over-year comparison (first year): Compare to goals or industry benchmarks instead.
- Multiple audiences: Write one core report. Add an appendix for investors with detailed financials.
- User does not know their metrics: Help them identify the 4-5 most important numbers to track. Flag this as a priority for next year.
