Use when Caption Writer is needed to produce a publication-ready copy for social-media or digital-marketing work; use `email-copywriter` when its narrower outcome is requested.
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Use when Caption Writer is needed to produce a publication-ready copy for social-media or digital-marketing work; use `email-copywriter` when its narrower outcome is requested.
Use this skill when the requested outcome is specifically a publication-ready copy and the supplied brief falls within caption writer.
Do Not Use When
Use email-copywriter when its narrower output is the real deliverable; do not use this skill as a generic substitute.
Do not use it to publish, send, spend, alter a live account, or make unsupported legal, platform, performance, or certification claims.
Required Inputs
Artefact
Source/provider
Required?
If absent
Content brief, channel, audience, message, format and call to action
Requester or approved brief
Yes
Stop and request the missing decision context.
Brand voice, offer facts, constraints and approvals
Client source pack or authorised owner
Conditional
State assumptions; do not invent names, prices, results or approvals.
Performance, platform or research evidence used for claims
Traceable export, URL, document or named source
Conditional
Draft the narrowest reviewable version and flag the missing evidence.
Capability and Permission Boundaries
Drafting is permitted within the supplied brief. Publishing, sending, spending, changing live accounts, or claiming certification requires separate explicit authority. Minimum capabilities are read access to supplied files and search across the authorised evidence set. Use only the files, tools, accounts and evidence made available for the engagement, expose every unassessed check, and obtain explicit authority before any mutation.
Degraded Mode
Fallback: if files, network access, platform data, language review or production tools are unavailable, return the narrowest useful qualified publication-ready copy; mark unavailable checks not assessed and never convert them into a pass.
Decision Rules
Choice
Action
Failure or risk avoided
Channel, format and audience commitment level are known
Choose the hook, structure and call to action native to that context.
Copy that could be pasted unchanged onto any channel or brand.
A required fact or approval is missing
Stop that claim or action; request it or use an explicit placeholder.
Fabricated facts, implied consent or unauthorised publication.
Evidence is partial but a useful draft is possible
Deliver a qualified draft with gaps and the next verification step.
Treating an unassessed requirement as passed.
Workflow
Confirm the exact publication-ready copy, consumer, market, channel and approval boundary; route to email-copywriter if it is the closer match.
Inventory supplied facts, source provenance, constraints and missing inputs; stop if the objective, audience or authority is unknowable.
Select the domain method and record the material decision behind it before drafting.
Produce the smallest complete publication-ready copy; keep facts traceable and placeholders visibly unresolved.
Test the result against the decision table, domain quality criteria and anti-slop gate; recover by narrowing or qualifying unsupported portions.
Deliver the artefact with evidence, assumptions, unassessed checks and the next approval or verification step.
Check the caption against the audience's situation, narrative job, first-line information hierarchy, readability, one-action CTA, accessibility needs, and factual/permission register before release.
Outputs
Artefact
Consumer
Observable acceptance condition
Publication-ready copy
Requester, client reviewer or delivery team
The publication-ready copy addresses the named audience and objective, records assumptions, and passes the skill's domain checks without invented facts.
Decision and gap note
Approver or next workflow
Names the chosen route, evidence used, unresolved inputs and any action requiring authority.
Evidence Produced
Evidence
Format
Acceptance condition
Source/assumption register and completed release checklist
Inline table, checklist or linked source note
Every material claim, decision and unavailable check is traceable.
Quality Standards
Preserve the domain guidance and East African market context below; replace it only when the requester names another market.
Use British English unless the target language or market requires otherwise, and verify names, figures, quotations and platform rules before use.
Make the key choice visible, cover failure and edge cases, and keep the result ready for its named consumer.
Run the repository's anti-ai-slop ship gate; a blocking factual, cultural, safety or permission defect stops release.
Prefer concrete audience context, a purposeful sequence of hook/proof/choice/consequence, and plain language over decorative persuasion. If the post uses AI, route through its disclosure and human-review rules.
Anti-Patterns
Writing before the objective and audience are known. Fix: stop and obtain the missing brief fields.
Reusing a neighbouring skill's template because the headings look similar. Fix: route by the requested publication-ready copy, not vocabulary overlap.
Adding a price, result, quotation, platform limit or cultural claim without a traceable source. Fix: verify it or qualify/remove it.
Treating missing access, evidence or native-language review as approval. Fix: mark the check not assessed and narrow the result.
Publishing, sending, spending or changing a live account from drafting authority alone. Fix: obtain explicit action-specific authority and retain the approval record.
Treating a strong hook as sufficient when the audience cannot understand the offer or next step. Fix: rewrite the information hierarchy and test the CTA on the target mobile format.
Using a visual or claim without permission, alternative description, or source status. Fix: stop the post or supply the missing evidence.
References
email-copywriter is the nearest routing comparison for this skill.
Collect the Required Input below. Generate 3 caption variations per request — labelled Short, Medium, and Long — each with a distinct approach, appropriate hashtag set, and platform-specific formatting. Apply British English throughout. Do not reuse the same hook across variations — each must be genuinely different in structure and tone.
When the post supports a premium offer, executive audience, high-ticket service, or trust-sensitive category, apply premium-commercial-writing before finalising. The caption should create value, show proof or judgement, and ask for a next step without sounding desperate or discount-led.
Required Input
Ask for the following before writing:
Client name / brand name — the business publishing the post
Industry — sector (e.g. food and beverage, retail, professional services)
Country / city — default Uganda/East Africa
Primary goal — what the caption should achieve (awareness / engagement / enquiries / sales)
Select and combine: 1–2 local/city tags + 1–2 niche industry tags + 1–2 community tags for most platforms. Adjust count to match platform conventions above.
Output Format
For each caption request, output in this structure:
MEDIUM VARIATIONApproach: Question-led — draws the reader into a shared experience before revealing the offer
When did you last eat a meal where you knew exactly where every ingredient came from?
Our new seasonal menu answers that question. Every vegetable, every grain, every cut of meat — sourced from farms within Central Uganda. Fresher. Better. Ours.
The menu changes with the season. This one is available until the end of April.
Visit us at [location] this weekend. Reservations via the link in bio.
LONG VARIATIONApproach: Story-led — opens with a behind-the-scenes narrative before the offer
Every Thursday morning, our kitchen team drives out to Wakiso District.
Not to shop at a supermarket. To collect directly from the farmers we have worked with for three years — the people who grow our tomatoes, harvest our plantain, and raise the free-range poultry that has been on our menu since we opened.
This week, we launched our new seasonal menu. It is the freshest one we have made.
Every dish reflects what is ready right now — not what is convenient. That means the flavours change. The menu changes. And the meals you eat here in April will taste different from the ones you enjoyed in January.
We think that is exactly as it should be.
Come and eat with us this weekend. Bring someone who has not been before.
Reservations: link in bio. Walk-ins welcome before 1pm.
All content produced using this skill must pass through the ai-content-humaniser before client delivery. AI-generated or AI-assisted captions must meet the Golden Rule: every caption must look, feel, and sound as if it was crafted by the most skilled human copywriter with deep knowledge of the target audience and their cultural context. Generic, flat, or culturally misaligned output is not acceptable regardless of how efficiently it was produced.
Quality Criteria
Each variation genuinely differs in length and approach — not the same caption padded or shortened
Hook line of each variation is distinct and compelling — three different strategies, not three versions of the same opener
CTA is clear, specific, and matches platform convention (one action only)
Hashtag count and placement match the platform rules specified in this skill
No banned vocabulary in any variation
British English spelling throughout all variations
Tone matches the brand descriptor provided in the brief
Output format follows the structure above — labelled, consistent, ready to copy
Premium or high-ticket captions show specificity, proof, and value before asking for action
