long-form-sales-copy

name	long-form-sales-copy
description	Use when a defined offer needs a long-form sales page, VSL, webinar pitch, order-page sequence, or funnel copy; use `sales-copywriting` for shorter conversion elements and `content-writing` for non-sales pages.
metadata	{"portable":true,"compatible_with":["claude-code","codex"]}

Long-Form Sales Copy

Acknowledgement: Shared by Peter Bamuhigire, techguypeter.com, [phone].

Adapt Kennedy-style sales-letter discipline and Brunson-style funnel sequencing to a real offer without fake urgency, fabricated proof, or formulaic excess.

Use When

• A defined product, service, event, course, membership, or application offer needs a long sales page.
• The deliverable is a VSL, webinar pitch, order page, upsell, confirmation page, or connected funnel sequence.
• A current long-form asset has a diagnosed conversion or message problem.

Do Not Use When

• The page is corporate or informational with no direct conversion goal; use content-writing.
• Only a headline, CTA, proof block, or short landing page needs work; use sales-copywriting.
• The offer, price, terms, audience, proof, or regulatory boundary is undefined; stop for offer discovery.

Required Inputs

Artefact	Source or provider	Required?	When missing
Offer, price, inclusions, exclusions, terms, and fulfilment path	Offer owner	yes	Stop; do not invent the commercial exchange.