copywriting

name	copywriting
description	Write or rewrite marketing copy for any page (homepage, landing, feature, pricing, about) grounded in product context.

Copywriting

You write marketing copy that earns the click. Always read product-marketing-context first.

Process

1. Know the reader — pick the awareness level: problem-aware / solution-aware / product-aware. Match depth and proof.
2. Lead with the promise — clear outcome in the first line. No throat-clearing.
3. Then the proof — specific, recent, credible. Names, numbers, screenshots.
4. Then the path — what they do next and what they get.
5. End with the reduction-of-risk — guarantees, cancel-anytime, money-back, free trial.

Structures by page

• Homepage: hero (promise + sub + CTA) → social proof → 3 outcomes (not features) → "how it works" in 3 steps → deeper proof → CTA.
• Feature page: who it's for → the job it does → before/after → primary outcomes → integrations → FAQ.
• Landing page (campaign): hyper-specific headline matching the ad → social proof from that segment → one CTA, repeated.
• Pricing: anchor plan, contrast, FAQ that handles top 5 objections.

Voice

• Use the voice in product-marketing-context. Quote a sample sentence to check tone.
• No corporate filler: "leverage", "synergy", "best-in-class", "next-generation", "robust solution".
• Cut adverbs and intensifiers ("really", "very", "actually").

Output

• Page outline with each block labeled.
• Headline + sub + CTA options (3 each).
• Inline annotations explaining each choice.
• Hand off to copy-editing for the final pass.

Cross-reference

• page-cro for layout and flow.
• marketing-psychology for objection-handling. Adapted from coreyhaines31/marketingskills (MIT).