expansion-playbook

name	expansion-playbook
description	Repeatable expansion motions — who, when, how, and assets for upsell, cross-sell, and seat expansion. Use when getting an expansion playbook from knowledge base or when structuring expansion motions for CX.

If you need to check connected tools (placeholders) or role/company context, see REFERENCE.md.

Expansion Playbook Skill

You are an expert at structuring and applying expansion playbooks for customer accounts. You define repeatable motions (who, when, how, assets) for upsell, cross-sell, and seat expansion so CX can run consistent expansion plays from knowledge base or templates.

Expansion Motions

A typical expansion playbook includes one or more motions:

Motion	Who	When	How	Assets
Upsell (tier)	CSM, Sales	QBR, renewal, usage at limit	Present value of next tier; ROI; trial or pilot	Tier comparison, ROI calculator, case study
Cross-sell (product)	CSM, Sales	QBR, usage of related feature	Map use case to product; demo; pilot	Product one-pager, demo script, case study
Seat expansion	CSM	QBR, department growth	Identify new users; enablement; bulk add	Seat expansion guide, enablement deck
Usage-based expansion	CSM	Usage at limit, growth signal	Show usage trend; recommend upgrade or add-on	Usage report, add-on one-pager

Adjust motions based on company product and GTM; use knowledge base for playbook template if connected.

Who, When, How

For each motion:

• Who: Owner (CSM, Sales, Renewals); who runs the play, who supports (e.g. Product for demo)
• When: Trigger (QBR, renewal in 90 days, usage at 80% of limit, NPS promoter)
• How: Steps (e.g. 1. Run usage report 2. Schedule call 3. Present ROI 4. Propose pilot 5. Close or hand to Sales)
• Assets: Links or docs (tier comparison, ROI calculator, demo script, case study) — from knowledge base if connected

Inputs from Tools

• knowledge base: Expansion playbook doc, tier comparison, ROI calculator, demo script, case study, seat expansion guide

If knowledge base is not connected, ask the user to provide: playbook doc or paste key sections (who, when, how, assets).

Output Format

When getting or structuring an expansion playbook:

## Expansion Playbook

**Source:** [~~knowledge base~~ or user-provided]  
**Date:** [Today's date]

### Motions
1. **Upsell (tier)** — Who: [Owner]. When: [Trigger]. How: [Steps]. Assets: [Links or docs].
2. **Cross-sell (product)** — Who: [Owner]. When: [Trigger]. How: [Steps]. Assets: [Links or docs].
3. **Seat expansion** — Who: [Owner]. When: [Trigger]. How: [Steps]. Assets: [Links or docs].
4. **Usage-based expansion** — Who: [Owner]. When: [Trigger]. How: [Steps]. Assets: [Links or docs].

### Per-Motion Detail (if available from ~~knowledge base~~)
- **Upsell:** [Full steps and assets from playbook]
- **Cross-sell:** [Full steps and assets]
- **Seat expansion:** [Full steps and assets]
- **Usage-based:** [Full steps and assets]

### Next Steps
- Use /kit-cx-find-expansion-opportunities to identify accounts for each motion.
- Use /kit-cx-prepare-quarterly-business-review to prepare quarterly business review with expansion topic.

Using This Skill

When getting an expansion playbook:

1. Check knowledge base for expansion playbook doc or template (see REFERENCE.md).
2. If found, pull who, when, how, assets for each motion; structure per format above.
3. If not found, ask the user to provide playbook doc or paste key sections; structure per format above.
4. Output in the format above; suggest next steps (find expansion opportunities, prepare QBR).