poster-or-flyer

# poster-or-flyer Make a poster with someone for a real event — a club meeting, show, tournament, bake sale. It gets read from ten feet away by someone walking past, so comprehension depends on hierarchy. The deliverable is a PDF that prints correctly, plus the poster actually sent to print or taped to a wall. ## Get the facts first Collect the real content before any layout: event name, date, time, place, cost if any, one line on why someone should come, and where to learn more (URL or QR). Confirm every fact — a beautiful poster with last year's date is worthless. If they have a logo or brand kit, get it now. ## Layout Work in the real print size from the start (A4 or US Letter for flyers, A3/11x17 for posters). Build it as one HTML page sized to the sheet, or in Figma/Canva free tier if they prefer a canvas — whichever they can edit later. - Hierarchy is the whole game: the one thing readable from across a room is usually the event name or a hook line. Make it huge — bigger than feels safe. Date and place next. Everything else small. - One font family, two weights. One accent color plus black and white, or the brand kit if one exists. Paper is the background; let it show — full-bleed color costs ink and rarely helps. - Align to one or two hard edges. The empty space is what makes the big type land; resist filling it. - Test at distance: shrink to thumbnail on screen. If the key line is not legible in the thumbnail, it fails in the hallway. Propose two rough layouts (for example, giant-type-only vs image-led if they have a real photo they own). One-line trade-off each, their pick, then refine only the winner. ## Print specs Explain each spec in one line as you apply it: - Exact page size with 3mm/0.125in bleed if a print shop is involved; no bleed needed for a home or school printer. - Margins: keep text at least 10mm from the edge. - Export PDF with fonts embedded (browser print-to-PDF and Figma both do this). Images at 300 DPI at print size — a screenshot scaled up will look soft; check before committing. - Print one test page at home or school before any bulk run and look at it from ten feet. ## Done - Final PDF at the correct size, plus the editable source saved where they can find it - One printed test sheet reviewed from a distance, at least the key facts proofread out loud from the print - The file sent to the printer, or copies actually put up If the event has a sign-up page, offer a QR code linking to it and verify the QR scans from the printed test. If they will need more posters later, suggest brand-kit so the next one takes ten minutes.