marketing-growth-codex

name	marketing-growth-codex
description	Use for marketing strategy, growth ideas, SaaS/product marketing, launch plans, email sequences, cold email, CRO, ads, social, community, pricing, onboarding, lead magnets, free tools, referrals, competitor positioning, and sales enablement.

Marketing Growth Codex

Use this to turn vague growth goals into channel-specific execution.

Intake

Capture what is known:

• Product, offer, and audience.
• Current stage: pre-launch, early traction, growth, scale.
• Goal: leads, signups, revenue, retention, authority, launch.
• Budget, team size, timeline, constraints.
• What has already worked or failed.

Strategy Router

• Need leads fast: paid search, LinkedIn, cold email, partner lists, sales enablement.
• Low budget: SEO, founder-led content, communities, social proof, comment marketing.
• Authority: thought leadership, podcasts, webinars, reports, book/consulting funnel.
• Product-led: onboarding, referral loops, powered-by loops, upgrade prompts.
• Conversion: landing page messaging, pricing, paywall, signup flow, proof, objections.
• Launch: waitlist, early access, Product Hunt, email sequence, partner amplification.

Output Standard

Recommend 3-5 ideas unless the user asks for a full plan. For each:

• Why it fits.
• First steps.
• Assets needed.
• Expected result.
• How to measure.

For campaigns, provide copy, audience, channel, timing, CTA, and success metric.

Source Notes

Distilled from github.com/coreyhaines31/marketingskills.