Detects AI-written text, scores it against a detection rubric, provides line-by-line edit recommendations, and rewrites content to sound genuinely human. Use when the user asks to 'humanize' text, detect AI writing, remove 'AI voice,' make copy 'less robotic,' pass AI detection tools, or rewrite content to 'sound human.'
When the user wants to create AI-generated image or video content: a faceless influencer or persona for TikTok and Instagram, a faceless YouTube channel, an AI clone or talking-head of themselves, or AI ad creative (UGC, product video, static images). Also use when the user mentions 'faceless influencer,' 'faceless channel,' 'AI avatar,' 'AI UGC,' 'talking head,' 'clone myself,' 'AI ad creative,' 'AI video ads,' or tools like Veo, Google Flow, Kling, Higgsfield, Seedance, Runway, ElevenLabs, HeyGen, Arcads, Nano Banana, Midjourney, or Ideogram. Gives step-by-step, copy-paste-prompt playbooks for each use case plus the realism rules that beat AI slop. For paid-ad strategy and targeting, see performance-marketing or paid-ads.
Creates complete product marketing measurement frameworks. Use when the user wants to 'measure product marketing,' 'PMM metrics,' 'measurement framework,' 'north star metric,' 'marketing KPIs,' 'measurement plan,' or 'how do I report PMM impact.'
Plans, reviews, and optimizes paid advertising campaigns across Google, Meta, LinkedIn, TikTok, YouTube, Reddit, X, Snapchat, and ChatGPT / AI answer engines. Use when the user mentions "paid ads," "performance marketing," "ad campaign," "creative strategy," "ad copy," "media buying," "ROAS," "CPA," "campaign audit," "client onboarding," "launch checklist," "campaign reporting," or platform-specific ad help.
When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' or 'ad performance optimization.' This skill covers generating ad creative at scale, iterating based on performance data, and enforcing platform character limits. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting.
Creates landing page copy using modular section templates. Use when the user wants to 'write a homepage,' 'create landing page copy,' 'landing page sections,' or 'homepage template.'
When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," "SEO health check," "my traffic dropped," "lost rankings," "not showing up in Google," "site isn't ranking," "Google update hit me," "page speed," "core web vitals," "crawl errors," or "indexing issues." Use this even if the user just says something vague like "my SEO is bad" or "help with SEO" — start with an audit. For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema-markup. For AI search optimization, see ai-seo.
Creates positioning, messaging, and brand architecture frameworks for multi-product companies. Use when the user wants to 'position a product suite,' 'multi-product positioning,' 'portfolio positioning,' 'brand architecture,' 'core narrative,' 'house of brands vs branded house,' 'product portfolio messaging,' 'launch a second product,' 'launch a new product into our suite,' 'audit our portfolio messaging,' or 'are our products fighting each other.' Sits above product-positioning and product-messaging in the hierarchy. Forces a brand architecture decision first, then builds the layered framework that single-product skills run inside of.