platform-adaptation

name	platform-adaptation
description	Platform adaptation skill used by the social media copywriter and blog writer. Provides content conversion methodologies tailored to each platform's algorithm, format constraints, and user behavior patterns. Use for 'platform optimization,' 'social media conversion,' 'format adaptation,' and similar requests.

Platform Adaptation — Platform-Specific Content Adaptation Methodology

Specialist platform knowledge used by the sns-copywriter and blog-writer agents when converting content.

Why Platform Adaptation Matters

Copy-pasting the same message to every platform makes it optimal for none. Each platform has its own algorithm, format, and user expectations. Repurposing means completely reshaping the form while preserving the core.

Platform Content DNA

X (Twitter)

Attribute	Value
Core Value	Speed, opinion, conversation
Optimal Length	Single tweet 100–200 chars, thread 5–12 tweets
Algorithm Favors	High reply+retweet ratio, dwell time
Avoid	Solo external link tweets (50% reach drop), long text without images
Conversion Strategy	Core insight as 1 tweet → expand "why it matters" as thread

Thread Structure Formula:

1. Hook tweet: Bold claim or counterintuitive fact
2. Context tweet: "Why this matters"
3. Evidence tweets (3–5): Data, examples, quotes
4. Pivot tweet: "So what should you do?"
5. CTA tweet: "If this thread was useful, RT"
6. Self-reply: Source link

Instagram

Attribute	Value
Core Value	Visual, inspiration, community
Optimal Length	Caption 125–150 chars (before fold), carousel 7–10 slides
Algorithm Favors	Saves, Shares, carousel completion rate
Avoid	Link text (not clickable), text-only posts
Conversion Strategy	Key data as visual cards, processes as carousels

Carousel Structure Formula:

1. Cover slide: Curiosity-driven title (large text)
2. Problem definition: "Sound familiar?"
3. Solution slides (3–5): One point per slide
4. Summary slide: 3-line key recap
5. CTA slide: "Save this for later"

LinkedIn

Attribute	Value
Core Value	Expertise, experience, networking
Optimal Length	1,300–2,000 chars (3–4 scrolls)
Algorithm Favors	Comment count, dwell time, native content
Avoid	External links in body (40% reach drop), excessive hashtags
Conversion Strategy	Personal experience + professional insight combo, link in first comment

Post Structure Formula:

[Hook: First 2 lines that stop the scroll]

[Empty line — ensure hook shows above "see more"]

[Story/Experience: 3–4 paragraphs]

[Insight/Lesson: Specific and actionable]

[CTA: End with a question — drive comments]

#hashtags 3–5 (last line)

Blog (SEO)

Attribute	Value
Core Value	Depth, searchability, evergreen content
Optimal Length	1,500–3,000 words
SEO Favors	H2/H3 structure, 1–2% keyword density, internal/external links
Avoid	Keyword stuffing, thin content, duplicate content
Conversion Strategy	Expand + structure the source, titles and subheadings aligned to search intent

Source → Platform Conversion Matrix

Source Element	X	Instagram	LinkedIn	Blog
Core claim	Hook tweet	Cover slide	Opening 2 lines	Title (H1)
Data/stats	Individual tweet	Infographic card	Inline citation	Table/chart
Case/story	Thread (2–3 tweets)	Mid-carousel	Body story	Section (H2)
Process/method	Numbered thread	Step carousel	List	Step-by-step guide
Quote	Individual tweet	Text card	Indented	Block quote
CTA	Final tweet	Last slide	Question ending	CTA button/banner

Message Consistency Checklist

The form changes per platform, but the core message must stay identical:

• Is the same single core claim clearly conveyed across all versions?
• Is the tone adapted per platform while maintaining brand voice?
• Are data and facts identical across all versions?
• Is the CTA's ultimate destination consistent?
• Do visual elements (colors, fonts) follow the brand guide?