| name | linkedin-asset-analyzer |
| description | Analyze LinkedIn carousels and infographics to understand why they performed. Focuses on visual design, format choices, and engagement mechanics — not copy. Use when a reference image or PDF is provided and you want to know what made it work. Supports image files (PNG, JPG, screenshots) and PDFs.
|
| compatibility | Works with image inputs (Read tool) and PDF inputs (pdf skill). No external MCPs required. |
LinkedIn Asset Analyzer
Overview
One job: look at a LinkedIn carousel or infographic and explain why it performed. Visual and structural analysis only — not copy critique.
When to Use
Trigger on:
- "analyze this carousel / infographic"
- "why did this perform"
- "break down this image"
- User drops an image or PDF of a LinkedIn asset without explanation
Input Formats
Images (PNG, JPG, screenshots): Use the Read tool directly on the file path. If multiple slides are separate images, read all in parallel.
PDFs: Use the pdf skill to extract slides, then analyze.
Analysis Framework
Run every asset through these 4 lenses.
1. FORMAT & LAYOUT
- Asset type: Single infographic / Multi-slide carousel / Table / Grid
- Slide count (carousel): Cover + body + CTA breakdown
- Layout pattern: Single column / Two-column / Grid / Timeline / Comparison table
- Information density: Dense / Balanced / Airy — how much per slide/section?
- Scannability: Can someone get the value in 5 seconds without reading every word?
2. VISUAL DESIGN
- Cover strength: What makes the cover slide stop-scroll? Bold text, color contrast, visual element, novelty?
- Color palette: Background + accent + highlight. Consistent? High contrast?
- Typography hierarchy: Is it immediately clear what to read first, second, third?
- Icons / imagery: None / Emoji / Custom icons / Illustrations. Do they add meaning or just decoration?
- Whitespace: Does the layout breathe or feel cluttered?
- Brand consistency: Does it look like a system or a one-off?
3. ENGAGEMENT MECHANICS
- Save trigger: Is there something worth bookmarking? Checklist / Cheat sheet / Reference table / Prompt list
- Share trigger: Would someone tag a colleague or repost this to their feed?
- Comment trigger: Does it invite a reaction, opinion, or follow-up question?
- CTA placement: Where is the follow/repost ask? Does it feel earned or bolted on?
- Algorithm fit: Carousel > infographic > single image. Does the format match the intent?
4. WHY IT WORKED
Synthesize the above into 3-5 bullet points explaining the performance. Be specific — not "good design" but what specifically about the design drove the result.
Format:
- [Specific element] → [Why it drove engagement/saves/shares]
Output Format
## LinkedIn Asset Analysis
**Asset:** [filename or description]
**Creator:** [if visible]
**Format:** [infographic / carousel / single image]
---
### Format & Layout
[findings]
### Visual Design
[findings]
### Engagement Mechanics
[findings]
### Why It Worked
- [element] → [reason]
- ...
