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Marketing asset factory + design trend research and synthesis
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Basierend auf der SOC-Berufsklassifikation
Comprehensive code review with security, patterns, and quality focus
Parallel execution using multiple Claude instances in Kitty terminal
Agile/Waterfall project planning, tracking, and delivery management
McKinsey-level strategic analysis with MECE frameworks and quantitative prioritization
Update project documentation (ADRs, CHANGELOG, running notes) in compact Claude-friendly format
Audit and harden any repository with standardized quality gates, hooks, and scripts
| name | creative-strategy |
| description | Marketing asset factory + design trend research and synthesis |
| allowed-tools | ["Read","Glob","Grep","WebSearch","WebFetch","Write","Edit"] |
| context | fork |
| user-invocable | true |
| version | 1.0.0 |
Workflow from jony-creative-director: Marketing Asset Factory + Design Trend Synthesizer
| Parameter | Required | Description |
|---|---|---|
| Product/service | Yes | What to promote |
| Objective | Yes | AWARENESS / CONVERSION / RETENTION |
| Target audience | Yes | Demographics + psychographics |
| Campaign theme | Yes | Core message/hook |
| Tone | Yes | PROFESSIONAL / PLAYFUL / URGENT / LUXURY / MINIMAL |
Google Ads: 5 headlines (30 char max), 5 descriptions (90 char max), display ad concepts (300x250, 728x90, 160x600) with visual direction.
Social Ads: 3 feed ads (visual + copy), 3 story ads (9:16), 3 reel/TikTok scripts (15-30s).
| Asset | Count | Spec |
|---|---|---|
| Subject lines | 10 | A/B test variations |
| Preview text | 10 | Matching subjects |
| Welcome series | 3 | Onboarding sequence |
| Promotional | 1 | Campaign offer |
| Nurture sequence | 3 | Education/trust |
| Re-engagement | 1 | Win-back |
Hero (headline + subheadline + CTA), 3 feature section variants, social proof (testimonial framework), FAQ (8 Q&As), pricing page (if applicable).
LinkedIn (4 posts), Twitter/X (2 threads), Instagram (3 captions), TikTok/short-form (3 scripts).
| Asset | Description |
|---|---|
| One-pager | Content structure |
| Sales deck | 10-slide outline |
| Case study | Template with sections |
| Battlecard | Competitor comparison |
| Demo script | Product walkthrough |
| Objection guide | 10 common objections + responses |
| Proposal template | Structure + key sections |
3 blog post outlines, 1 whitepaper structure, 1 webinar script outline.
Each asset includes: exact copy/content, visual direction (colors, imagery, composition), CTA + next step, A/B testing recommendations. Brand consistency across all 47+ assets.
| Parameter | Required | Description |
|---|---|---|
| Industry/sector | Yes | Target market |
| Current brand position | Recommended | Where the brand is today |
Per trend: name, definition, visual characteristics (colors, shapes, typography, imagery), origin + early adopters, adoption phase (emerging/growing/mature), 3 brand examples, strategic implications (opportunities + risks).
Trend areas to cover:
| Area | Examples |
|---|---|
| Visual aesthetics | Neomorphism, brutalism, liquid glass |
| Interaction patterns | Gesture-based, voice-first, AI-assisted |
| Color trends | Dopamine colors, muted minimalism |
| Typography | Variable fonts, kinetic type |
| Technology influence | Spatial design, generative UI |
Map 10 competitors on 2x2: Innovative ←→ Conservative × Minimal ←→ Rich. Identify white space. Flag overused patterns.
Post-AI behaviors, Gen Z influence, new mental models, friction intolerance points.
iOS 26/visionOS design language, Material You evolution, web pattern shifts.
Which trends to adopt (with adaptation plan), which to ignore (with rationale), 6-month implementation roadmap.
20 visual references (colors, composition, mood described in detail), color palette extraction, typography recommendations from trend analysis.
| Deliverable | Format |
|---|---|
| Marketing assets | 47+ assets across 6 categories |
| Trend analysis | 5 macro trends with examples |
| Competitive map | 2x2 positioning matrix |
| Mood board | 20 described visual references |
| Trend roadmap | 6-month adoption plan |
/brand-identity (brand strategy) | /design-systems (implementing trends) | /design-quality (validating assets)
