| name | seo |
| description | Run a broad SEO audit across technical SEO, on-page SEO, schema, sitemaps, content quality, AI search readiness, and GEO / Audit SEO menyeluruh (Technical, On-Page, Schema, Sitemap, E-E-A-T, GEO) |
| author | Roedy Rustam |
| user-invokable | true |
| argument-hint | [command] [url] |
SEO: Universal SEO Analysis Skill
English | Bahasa Indonesia
English
Description
Comprehensive SEO analysis across all industries (SaaS, local services, e-commerce, publishers, agencies). Orchestrates specialized sub-skills and subagents, heavily emphasizing Modern Web Performance and AI Search Readiness (GEO).
Trigger Conditions
- Use when the user asks for a full SEO audit or broad SEO strategy.
- Use as the umbrella entry point when multiple SEO dimensions are in scope.
- Use when the task spans technical SEO, content, schema, sitemaps, and AI search readiness together.
Quick Reference Commands
/seo audit <url>: Full website audit with parallel subagent delegation./seo page <url>: Deep single-page analysis./seo sitemap <url or generate>: Analyze or generate XML sitemaps./seo schema <url>: Detect, validate, and generate Schema.org markup./seo images <url>: Image optimization analysis (WebP, lazy-load, alt-text)./seo technical <url>: Technical SEO audit (Architecture, CWV, Crawlability)./seo content <url>: E-E-A-T and content quality analysis./seo geo <url>: AI Overviews / Generative Engine Optimization./seo plan <business-type>: Strategic SEO planning.
Quality Gates & Modern Web Rules
- Thin Content: WARNING at 30+ location pages (enforce 60%+ unique content).
- Schema Deprecations: Never recommend HowTo schema (deprecated Sept 2023). FAQ schema only for government and healthcare sites.
- Core Web Vitals: All performance references must use INP (Interaction to Next Paint), never FID. LCP must be < 2.5s.
- AI-First Indexing: Always check for
llms.txt readiness, semantic HTML tags, and clean text extraction for LLM crawlers.
- MPA Synergy: When auditing a Multi-Page Application (orchestrated via
mpa-orchestrator), ensure each server-rendered page delivers fully populated HTML and structured data on initial load without relying on client-side JavaScript execution.
Scoring Methodology (SEO Health Score)
Weighted aggregate of all categories:
- Technical SEO (20%): Crawlability, HTTPS, Architecture.
- Content Quality (E-E-A-T) (20%): Depth, Originality, Authoritativeness.
- On-Page SEO (15%): Title, Meta, Headers, Keywords.
- Performance (CWV) (15%): LCP, INP, CLS, Mobile-First.
- AI Search Readiness (GEO) (15%): Citability, llms.txt, Semantic HTML.
- Schema / Structured Data (10%): Rich Snippets Eligibility.
- Media & Images (5%): Alt-text, WebP, Lazy Loading.
Bahasa Indonesia
Deskripsi
Analisis SEO komprehensif di semua industri (SaaS, layanan lokal, e-commerce, penerbit, agensi). Mengatur sub-skills dan sub-agen khusus dengan penekanan kuat pada Performa Web Modern dan Kesiapan Pencarian AI (Generative Engine Optimization - GEO).
Kondisi Pemicu
- Gunakan saat pengguna meminta audit SEO lengkap atau strategi SEO yang luas.
- Gunakan sebagai pintu masuk utama ketika beberapa dimensi SEO berada dalam cakupan tugas.
- Gunakan ketika tugas mencakup technical SEO, konten, schema, sitemaps, dan kesiapan pencarian AI sekaligus.
Acuan Cepat Perintah (Quick Reference)
/seo audit <url>: Audit situs web penuh dengan delegasi sub-agen paralel./seo page <url>: Analisis halaman tunggal yang mendalam./seo sitemap <url or generate>: Menganalisis atau menghasilkan sitemap XML./seo schema <url>: Mendeteksi, memvalidasi, dan menghasilkan markup Schema.org./seo images <url>: Analisis optimasi gambar (WebP, lazy-load, alt-text)./seo technical <url>: Audit SEO teknis (Arsitektur, Core Web Vitals, Crawlability)./seo content <url>: Analisis E-E-A-T dan kualitas konten./seo geo <url>: Optimasi Mesin Pencari Generatif (AI Overviews / GEO)./seo plan <business-type>: Perencanaan SEO strategis.
Aturan Kualitas & Web Modern
- Konten Tipis (Thin Content): Peringatan jika terdapat 30+ halaman lokasi (wajibkan 60%+ konten unik).
- Schema: Jangan merekomendasikan schema HowTo (usang sejak Sept 2023). Schema FAQ hanya untuk situs web pemerintah dan layanan kesehatan.
- Core Web Vitals: Pengukuran harus menggunakan INP (Interaction to Next Paint), bukan FID. LCP harus < 2.5 detik.
- Kesiapan AI (AI-First): Periksa kesiapan
llms.txt, tag HTML semantik, dan teks bersih agar mudah dibaca oleh crawler AI.
- Sinergi MPA: Saat mengaudit Multi-Page Application (diorkestrasi via
mpa-orchestrator), pastikan setiap halaman yang di-render di server menyajikan HTML lengkap dan data terstruktur pada pemuatan awal tanpa bergantung pada eksekusi JavaScript sisi klien.
Metodologi Penilaian (SEO Health Score)
Skor Kesehatan SEO (0-100) dihitung berdasarkan bobot kategori berikut:
- Technical SEO (20%): Crawlability, HTTPS, Arsitektur.
- Kualitas Konten (E-E-A-T) (20%): Kedalaman, Keaslian, Otoritatif.
- On-Page SEO (15%): Title, Meta, Heading, Kata Kunci.
- Performa (CWV) (15%): LCP, INP, CLS, Mobile-First.
- Kesiapan AI (GEO) (15%): Citability, llms.txt, HTML Semantik.
- Schema / Structured Data (10%): Kelayakan Rich Snippets.
- Media & Gambar (5%): Alt-text, WebP, Lazy Loading.
