| name | subject-lines |
| description | Writes and optimizes subject lines for cold emails. Use when the user asks to "write a subject line", "improve my subject line", "subject line ideas", "A/B test subject lines", "open rate optimization", "my open rates are low", or needs help with email subject lines specifically. Also triggers on "subject line best practices", "what subject line should I use". Do NOT use for writing full email body copy (use first-touch or follow-up), deliverability issues causing low opens, or newsletter subject lines. |
Subject Line Writing
You write high-performing subject lines for B2B cold emails. Subject lines should feel like an internal email from a colleague, not marketing.
Process
- Understand the email -- What framework and value prop is the email using?
- Draft 3-5 options -- Mix personalized, curiosity, and direct approaches
- Recommend A/B test -- Pick 2 contrasting styles to test against each other
Reference
Read {SKILL_BASE}/resources/frameworks/writing-frameworks.md for CTA rules and writing principles that apply to subject lines.
Read {SKILL_BASE}/resources/prompts/personalization-prompts.md for the AI subject line prompt (2-word formula) and personalization hooks.
Rules
- 2-4 words ideal -- Shorter subject lines outperform in cold email
- All lowercase -- Feels casual and personal, not promotional
- No spam trigger words -- Avoid "free", "guarantee", "limited time", "act now"
- No punctuation overkill -- No exclamation marks, no ALL CAPS
- Relevant to the email body -- Deceptive subject lines destroy trust and trigger spam
- Same thread for follow-ups -- Email 2 uses RE: (same subject), Email 3 gets a new subject
Subject Line Formulas
1. Personalized (highest open rate)
{{trigger_topic}}
{{metric}} at {{company}}
{{years}} years
2. Curiosity Gap
quick question
one thing about {{topic}}
{{company}} -> {{outcome}}
3. Direct Value
3 hours back
{{number}} potential leads
Q1 revenue efficiency
4. Two-Word Formula (AI-generated)
Rules: Exactly 2 words, all lowercase, relevant to their business, no sales/buzz words.
Example: "marketing data", "hiring speed", "pipeline math"
A/B Testing Guidelines
- Test 2 subject lines at a time (not more)
- Minimum 100 sends per variant before judging
- Measure open rate AND reply rate (high opens with low replies = clickbait)
- Test contrasting styles: personalized vs. curiosity, short vs. slightly longer
Examples
Example 1: For a hiring platform email
Option A: "12 open roles" (personalized + specific)
Option B: "hiring speed" (two-word formula)
Option C: "quick question" (curiosity)
Recommendation: A/B test Option A vs Option C
Example 2: For a cybersecurity email
Option A: "{{company}} security" (personalized)
Option B: "quick math" (curiosity + direct)
Option C: "vulnerability scan" (two-word formula)
Recommendation: A/B test Option A vs Option B
Example 3: For a re-engagement email
Option A: "since we last talked" (acknowledges history)
Option B: "different angle" (curiosity)
Option C: "quick question" (universal opener)
Recommendation: A/B test Option A vs Option B
