hormozi-headline-formula

name	hormozi-headline-formula
description	WHAT: Alex Hormozi's Magic Headline Formula — M-A-G-I-C framework for naming offers: Magnet, Avatar, Goal, Interval, Container. From $100M Offers. WHEN: When applying hormozi headline formula knowledge

Hormozi Headline Formula

hormozi-headline-formula

Core Principle

"Like the tree that falls in the forest that no one hears, having a Grand Slam offer will not make you money if no one finds out about it."

The key insight: Naming your offer correctly determines how well your advertising converts, how big of a response you get from outbound, and how many inbound responses you get from organic. The Magic Headline Formula gives you a repeatable system.

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The M-A-G-I-C Formula

Letter	Component	What It Is
M	Magnet	Reason why you're running this promotion
A	Avatar	Who this is for
G	Goal	Their dream outcome
I	Interval	Duration/time to expect results
C	Container	What type of program/package

Note: Use 3-5 components typically. Not all are mandatory. Balance brevity with specificity.

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The Components in Detail

M — Magnet (Reason Why)

Answers: Why are you making this offer? / Why should they respond?

Examples:

Type	Examples
Free/Discount	Free, 88% off, Giveaway
Seasonal	Spring, Summer, Back to school, New Year
Event	Grand opening, Anniversary, Halloween
Change	New management, New building

A — Avatar (Who It's For)

Call out your ideal customer specifically. More specific = more resonant.

Examples:

• Bee cave dentists
• Rolling hill moms
• Brick and mortar businesses
• Brooklyn busy executives
• Retired athletes

Pro tip: In local markets, go hyper-local:

• Not "Baltimore" → "Towson, Maryland"
• Not "Chicago" → "Hinsdale"

G — Goal (Dream Outcome)

What they want to achieve. Single word, phrase, event, feeling, or experience.

Examples:

Outcome	Goal Words
Appearance	Celebrity smile, Six-pack, Little black dress
Business	Double your profit, First client, Seven figure
Health	Pain-free, Never out of breath
Lifestyle	High ticket, Hundred K

The more specific and tangible, the better.

I — Interval (Duration)

How long until they get results.

Examples:

• 21 days
• 6 weeks
• 3 months
• 10 minutes
• 2 minutes

Compliance note: If you make quantifiable claims (income, weight loss), many platforms won't approve with stated durations. Use intervals where you don't need compliance.

C — Container (Program Type)

Denotes a bundled system — something that can't be commoditized.

Examples:

Category	Container Words
Intense	Challenge, Bootcamp, Intensive, Sprint
Strategic	Blueprint, Masterclass, Accelerator, Game plan
Transform	Detox, Transformation, Comeback, Reset
Creative	Launch, Summit, Meetup, Deep dive
Short	Hack, Shortcut, Fast track, Slingshot

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Example Transformations

Same Offer, Different Names

Generic	M-A-G-I-C Version
Free workout session	Free 6-week lean challenge
Stress relief service	42-day stress release challenge
Weight loss program	12-week bikini blueprint
Braces consultation	Lakeway moms $1,500 off kids braces

Industry Examples

Wellness:

• Free six week lean by Halloween challenge
• 88% off 12 week bikini blueprint
• Free 21 day mommy makeover
• Free bend over back pain free in 42 days

Doctors:

• $2,000 off celebrity smile (Lakeway moms)
• $1,500 off your kids braces (Lakeway moms)
• 12 months to a perfect smile
• 81% off tightness, $1 massage

Coaching:

• Five clients in five days blueprint
• Seven figure agency 12 week intensive
• Fill your gym in 30 days free

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Pro Tips

Rhyme Your Program Name

Good rhymes stick in people's minds.

Examples:

• Six-pack fast track
• Marriage thrive deep dive
• 12-week two-putt shortcut
• Celebrity butt shortcut

Alliteration

All words start with same letter/sound.

Examples:

• Make money masterclass
• Change your life challenge
• Big booty bootcamp
• Debt detox

Don't force it. It's a nice-to-have, not a requirement.

Name Sub-Items

Use the formula for each bonus and component in your stack. Automatically enhances perceived value.

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The Offer Fatigue Framework

When offers fatigue, vary in this order (lightest to heaviest):

Order	What to Change	Example
1	Creative	New images, videos, hooks
2	Body copy	Different ad copy
3	Headline	New wrapper/name
4	Duration	6 weeks → 42 days
5	Enhancer	Different free/discount component
6	Monetization	Change entire pricing structure

Key: Most of the time, you only need to change the first few items. Save the big changes for when truly needed.

"This one concept will get you leads forever. We're simply changing the wrapper."

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Compliance Notes

Quantifiable Claims + Duration

If you state a specific outcome WITH a timeline (e.g., "$10,000 in 10 days"), many platforms won't approve.

Workaround: Use duration without quantifiable claim:

• "$10,000 in 10 days" → compliance issue
• "Make your first sale in 10 days" → might be okay
• "10 days to your first sale" → might be okay

When In Doubt

Test with platform rules. What they allow changes.

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Key Questions for Headline Formula

/prompts:

• "What's my M (magnet/reason why) for this promotion?"
• "Who is my A (avatar)? How specific can I be?"
• "What is my G (goal/dream outcome)?"
• "What's my I (interval/duration)?"
• "What C (container) type fits my program?"
• "How many MAGIC components can I fit without being too long?"
• "Does my headline pass the 'all that?' test?"
• "What rhymes or alliterates work for my offer?"
• "What's my offer fatigue order of operations?"
• "Should I use interval if it creates compliance issues?"

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Source

From $100M Offers by Alex Hormozi, Chapter: "Enhancing the Offer — Naming"

Core concepts:

• M-A-G-I-C formula components
• Container word lists
• Pro tips for rhyming/alliteration
• Offer fatigue framework

Transcript source: ~/Downloads/100MOffers.txt (Docker: /home/GOD/100MOffers.txt)

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Related Skills

• hormozi-grand-slam-offer — The core offer framework
• hormozi-attract-offers — Premium/free/discount wrappers
• hormozi-scarcity-urgency — Creating urgency
• hormozi-bonuses — Adding value components