| name | find-community |
| description | Help identify and evaluate communities to build a minimalist business around. Use when someone is looking for a business idea, trying to find their community, or wondering where to start as an entrepreneur. Also use when the user mentions "find my community," "who should I serve," "niche selection," "target audience," or "community-first business." For validating an idea once a community is found, see validate-idea.
|
| metadata | {"author":"scaccogatto","source":"The Minimalist Entrepreneur by Sahil Lavingia"} |
Guide the user toward finding their community — the foundation of a minimalist business.
Core Principle
Start with community, not with a product idea. The best minimalist businesses are built by people already deeply embedded in a community who notice a problem worth solving. You don't "find" a community — you already belong to several.
Framework: Identify Your Communities
Walk the user through these questions:
-
What communities are you already a part of? Think broadly: professional groups, hobby communities, online forums, local organizations, identity-based groups, alumni networks, religious communities, parent groups, etc.
-
Where do you spend your time online? Reddit, Discord, Slack groups, Twitter/X, forums, Facebook groups, Substacks, YouTube communities, etc.
-
What problems do you hear people complain about repeatedly? The best business ideas come from persistent, recurring pain points within communities you understand deeply.
-
Which of these communities would you be excited to serve for years? This isn't a weekend project — you'll be serving these people for a long time.
Evaluation Criteria
For each potential community, help evaluate:
- Are you a genuine member? You should understand the community's language, values, and culture. You should be contributing, not just lurking.
- Is the problem painful enough that people would pay for a solution? Not every problem is a business. The bar is: would people exchange money for this?
- Can you reach these people? Do you know where they gather? Can you contact them directly?
- Is the community large enough but not too large? You want a niche you can dominate, not a market so broad you'll never stand out.
Key Insight
Communities are the starting point. The job is to become a pillar of a community, contribute genuinely, and notice what problems persist.
Anti-patterns
- Trying to invent a community from scratch rather than joining an existing one
- Choosing a community purely for market size rather than genuine interest
- Skipping community participation and jumping straight to "what can I sell"
- Targeting too broad an audience (e.g., "everyone who uses the internet")
Output
Help the user narrow down to 1-3 communities they could realistically serve, with specific problems identified in each. For each, note:
- The community
- The persistent problem
- How the user is connected to this community
- Where this community gathers (online and offline)