strategy-gap

name	strategy-gap
description	Identifies missing angles, untested personas, uncovered awareness stages, and format gaps in the current creative strategy. Use after account-audit or when performance plateaus. Trigger on: 'what are we not testing', 'missing angles', 'strategic gap', 'going in circles'. Produces a prioritized gap report with sprint recommendations.
metadata	{"version":"1.0.0","status":"stable","tags":["analysis","strategy","gaps","testing","planning"],"inputs":["current campaign data","account-audit report or ad-analysis reports"],"outputs":["gap report — top 3 prioritized gaps + sprint recommendation"],"depends-on":["account-audit"]}

Strategy Gap

Before Starting

Confirm before starting:

• At least one recent account-audit available, or multiple individual ad-analysis reports
• Test history available (which angles / formats / personas have already been tested)
• brand-context.md available for context
• Next sprint business objective defined

This skill doesn't create new angles from scratch — it identifies what's missing from what exists.

For the complete grid: see references/gap-matrix.md

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Phase 1: Map What Exists

Build an inventory of what has been tested:

Awareness gaps: Which awareness levels have active creatives? Which don't?

Angle gaps: Which C1/C2/C3/C4 angles have been tested? Which are absent?

Persona gaps: How many distinct personas have been directly addressed? Which are ignored?

Format gaps: Which formats have been tested? Which formats have never been launched?

Mechanic gaps: Which creative mechanics (M1–M8) are present in the account? Which are absent?

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Phase 2: Qualify the Gaps

For each identified gap, evaluate:

Criterion	Score 1–3
Potential audience volume reached
Ease of producing the test
Preliminary signal justifying the test
Alignment with sprint objective

Score > 9 = high priority.

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Phase 3: Formulate Sprint Recommendations

Convert the top 3 gaps into concrete recommendations:

• Gap description
• Hypothesis of what filling this gap could produce
• Specific creative to produce to test
• Priority (High / Medium)

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Output Format

# Strategy Gap Report — [Brand] — [Date]

## Inventory — What Has Been Tested
| Dimension | Tested | Not tested |
|---|---|---|
| Awareness | | |
| Angles | | |
| Personas | | |
| Formats | | |
| Mechanics | | |

## Top 3 Identified Gaps

### Gap 1 — [Title]
**Dimension:** [Awareness / Angle / Persona / Format / Mechanic]
**Description:** [What's missing]
**Hypothesis:** [What filling this gap could produce]
**Recommended test:** [1 specific creative to produce]
**Score:** [X/12] — Priority: High

### Gap 2
[Same structure]

### Gap 3
[Same structure]

## Sprint Recommendation
→ [X] briefs to launch this sprint to cover the priority gaps
→ Recommended test budget: [X€]
→ Briefs to create: see `03-strategy/creative-brief`

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Related Skills

• 05-analysis/account-audit — primary data source
• 05-analysis/ad-analysis — to dig deeper into each gap with individual data
• 03-strategy/creative-brief — to brief the recommended tests
• 03-strategy/message-sequencing — if the gap concerns an entire funnel phase