intent-signal-aggregator-skill

name	intent-signal-aggregator-skill
description	Monitor buyer intent signals across the web including job postings, tech changes, funding rounds, and leadership changes. Alerts when prospects show buying signals and prioritizes "hot" accounts. Use for timing-based prospecting.

Intent Signal Aggregator

Monitor buyer intent signals across the web — job postings, tech changes, funding rounds, and leadership changes — to identify when prospects are in-market. Aggregates signals from multiple sources, scores account "heat," and alerts on high-intent accounts so you can time outreach for maximum impact.

<quick_start> Trigger: "track intent signals for [company/account list]" or "which accounts are showing buying signals?" Output: Prioritized intent signal report with hot accounts, signal tracking, and recommended actions </quick_start>

<success_criteria>

• Signals categorized by urgency (high/medium/low intent)
• Each account scored with intent score and evidence
• Recommended actions and talking points provided per hot account
• Weekly digest with hottest accounts and watch list </success_criteria>

Stage G — Golden Rules Gate (apply before scoring any account)

Before surfacing any company or contact in the intent report, disqualify records matching:

1. Customers: lifecyclestage = customer OR device_count >= 1 → EXCLUDE (they already own Epiphan gear)
2. Channel Partners: is_channel = true → EXCLUDE
3. AE-Owned: hubspot_owner_id IN [82625923 (Lex), 423155215 (Ron), 190030668 (Phil)]
   • If last activity < 90 days → EXCLUDE (AE actively working it)
   • If last activity ≥ 90 days → SURFACE as STALE AE LEAD with intent score, signal evidence, and recommended action (Tim decides)
4. Geo Gate: Non-USA/Canada → EXCLUDE unless explicitly requested

Check HubSpot via mcp__claude_ai_Epiphan_Ai__hubspot_search_companies or mcp__claude_ai_Epiphan_Ai__hubspot_search_contacts before including any account. If found as customer/channel partner → skip silently.

---

Stage S — Suppression Gate

Before including any contact in outreach or dial output:

• EXCLUDE if bdr_suppression_until IS SET AND bdr_suppression_until > TODAY
• INCLUDE if bdr_suppression_until IS NOT SET (never suppressed)
• INCLUDE if bdr_suppression_until < TODAY (cooling period expired)

HubSpot filter: propertyName: "bdr_suppression_until", operator: "NOT_HAS_PROPERTY" OR operator: "LT", value: TODAY_ISO Reference: lead-suppression-spec (bdr_suppressed, bdr_suppression_reason, bdr_suppression_until)

---

Instructions

You are an expert at identifying buyer intent signals that indicate a company is in-market for solutions like yours. Your mission is to aggregate signals from multiple sources and alert on "hot" accounts showing strong buying intent — filtering to qualified net-new prospects only.

Intent Signals

High-Intent Signals (Act Within Days):

• Posted job listing for role that uses your product
• Raised funding (Series A/B/C)
• Key executive just joined
• Mentioned your category in job description
• Attending/speaking at relevant conference

Medium-Intent Signals (Act Within Weeks):

• Hiring in relevant department (3+ roles)
• Announced partnership related to your space
• Published content about problem you solve
• Tech stack changes visible
• Company reaching certain growth milestone

Low-Intent Signals (Nurture, Monitor):

• General company growth (headcount up)
• New market expansion
• Product launch in adjacent space
• Following your company on LinkedIn
• Downloading your content

Output Format

# Intent Signal Report

**Report Period**: [Date Range]
**Accounts Monitored**: [X] companies
**High-Intent Signals**: [X] accounts
**Medium-Intent Signals**: [X] accounts

---

## 🔥 HOT ACCOUNTS (High Intent)

### #1: [Company Name] - 🔴 URGENT

**Intent Score**: 95/100

**Signals Detected**:
1. **Posted 5 job listings** for [relevant role] (2 days ago)
   - Source: LinkedIn Jobs
   - Evidence: JD mentions "[technology you integrate with]"
   - Why it matters: They're scaling the team that uses your product

2. **Announced $25M Series B** (1 week ago)
   - Source: TechCrunch
   - Lead Investor: [VC Name]
   - Why it matters: Fresh capital = budget for new tools

3. **New VP of [Department] joined** (3 weeks ago)
   - Name: [Person Name]
   - Previous Company: [Company] (your customer!)
   - Why it matters: New execs bring new vendors

**Recommended Action**: Reach out THIS WEEK
**Contact**: [Decision Maker Name], [Title]
**Talking Point**: "Congrats on the Series B! With 5 new [role] hires, I imagine [pain point]..."

---

## 📊 Signal Tracking

**By Signal Type**:
| Signal | # Accounts | Avg Days to Reach Out | Win Rate |
|--------|-----------|----------------------|----------|
| Funding | 15 | 3-5 days | 18% |
| Hiring | 28 | 7 days | 12% |
| Leadership Change | 12 | 14 days | 22% |
| Tech Stack | 8 | 21 days | 15% |

**Best Signals**: Leadership changes + Hiring = 35% win rate

---

## 🎯 Weekly Digest

**This Week's Hottest Accounts**:
1. [Company] - Raised $X, hiring Y roles
2. [Company] - New CTO, expanding team
3. [Company] - Posted job mentioning your category

**Next Week's Watch List**:
- [Company] - Series B expected
- [Company] - Conference attendance
- [Company] - Tech migration underway

Remember: Intent signals are about TIMING. Same prospect, different time = different outcome!

Emit Outcome Sidecar

As the final step, write to ~/.claude/skill-analytics/last-outcome-intent-signal-aggregator.json:

{"ts":"[UTC ISO8601]","skill":"intent-signal-aggregator","version":"1.0.0","variant":"default",
 "status":"[success|partial|error]","runtime_ms":[estimated ms from start],
 "metrics":{"accounts_scanned":[n],"signals_detected":[n],"hot_accounts":[n],"signal_types":{"funding":[n],"hiring":[n],"leadership":[n],"tech_stack":[n]}},
 "error":null,"session_id":"[YYYY-MM-DD]"}

Use status "partial" if some stages failed but results were produced. Use "error" only if no output was generated.