aplus-comprehension

name	aplus-comprehension
description	Validate Amazon A+ Premium content scannability by running a ProductPinion Pinion Video on the A+ section URL — shoppers view the A+ and answer comprehension questions. Validates the "scannable in 15-20 seconds" rule from `02-visual-content/a-plus-content.md`. Use when running `aplus-comprehension {ASIN}` or after launching new A+ content.

aplus-comprehension — A+ Scannability & Comprehension Test

A+ that takes 60 seconds to scan loses readers. The rule per 02-visual-content/a-plus-content.md: scannable in 15-20 seconds. This skill validates it with real shoppers.

Prerequisites

• ProductPinion MCP
• Live Amazon listing with A+ content rendered

Invocation

aplus-comprehension {ASIN}
aplus-comprehension {ASIN} --shoppers=15

Output

/tmp/cro-content/{ASIN}-aplus-comprehension-{date}.md

Phase 1 — Configure

Pinion Videos → Any URL → custom A+ comprehension questions.

Setup:

• URL: Amazon detail page (A+ renders within)
• Sample: 15 shoppers
• Questions (after they scroll the A+):
  1. "After viewing the A+ content, what is this product?"
  2. "What 3 things stood out?"
  3. "What's the main reason someone would buy this?"
  4. "Was anything confusing or did you skip past it?"

Phase 2 — Analyze

Comprehension scores:

• Identification: % who correctly described the product
• Top-3 recall: Do their "stood out" items match the modules' intended messages?
• Buy reason match: Does their answer match the brief's #1 driver?
• Skip behavior: Which modules did they skip / not remember?

Tag pass/fail:

• ✅ ≥80% identification + top-3 recall matches design intent
• ⚠️ 60-80% — partial pass
• ❌ <60% — A+ failing the scannability rule

Phase 3 — Output

# A+ Comprehension — {ASIN}

**Sample:** {N} | **Date:** {date} | **A+ launch date:** {when}

## Comprehension Scores

| Metric | Score | Pass? |
|--------|-------|-------|
| Product identification | 92% | ✅ |
| Top-3 recall match | 73% | ⚠️ |
| #1 driver match | 60% | ⚠️ |
| Skipped modules | 2 of 6 (modules 4, 5) | ❌ |

## What Stood Out (verbatim themes)

- "the colors / design" — visual hook working
- "before/after photos" — module 2 landing
- ...

## What Was Skipped / Confusing

- Module 4 ("Visual FAQ") — 60% skipped
- Module 5 (comparison) — 40% confused

## Action Items

| Module | Issue | Recommended fix |
|--------|-------|-------------------|
| 4 | Skipped | Stronger lead image, more visual / less text |
| 5 | Confusing | Simplify comparison — too many cells |

## Recommended Next Skill

For module-level rebuild: `aplus-module-generator {ASIN} --modules-to-redo=4,5`

Reference Files

• Vault: CRO-Knowledge-Base/02-visual-content/a-plus-content.md
• ~/.claude/skills/cro/aplus-best-practices.md

Quality Bar

• All 4 comprehension scores filled
• Skipped modules identified explicitly
• Action items module-by-module

Auto-Triggers

• After A+ launch
• aplus-premium-build final phase
• Quarterly review when A+ engagement appears low (per Business Reports A+ engagement metric)