mds-messaging-direction-summary

name	mds-messaging-direction-summary
description	Produces the Messaging & Direction Summary covering product pitch, features/benefits, use cases, audiences, value props, objections, brand pitch, competitive notes, USP, desired emotions.

Messaging & Direction Summary (MDS)

This skill compiles the MDS document used as the source of truth for campaign messaging.

Input Variables

• [PRODUCT_BIBLE]
• [PERSONA_DATA]
• [COMPETITOR_DATA]

The Protocol

1. Product Pitch: succinct hero description.
2. Features & Benefits: detailed list with why it matters.
3. Use Cases: specific scenes and contexts.
4. Target Audiences: demographics and interests.
5. Value Propositions: functional, emotional, self-expressive reasons.
6. Potential Objections: concerns and rebuttals.
7. Brand Pitch: mission and ethos.
8. Competitive Notes: similarities and differences.
9. USP: unique claim and supporting proof.
10. Desired Emotional Response: target feelings.

Output Instructions

Render into templates/mds.md. Do not omit sections. Include a handoff JSON block.

Integration & Technical Specs

API Specification

• ID: mds-messaging-direction-summary
• Path: skills/mds-messaging-direction-summary/templates/mds.md
• Context: Part of Product Detailing

Data Flow

• Input: Derived from project context and upstream skills.
• Output: Generates mds.md.

CLI Usage

bun scripts/cli.ts activate mds-messaging-direction-summary