| name | launch-email-sequence |
| description | Produces the full launch week email cadence (morning, evening, day 2 extension, reason |
Launch Email Sequence
This skill structures the launch week communications to maximize early conversions, reinforce social proof, and maintain momentum.
Input Variables
- [BRAND_BIBLE]
- [PRODUCT_BIBLE]
- [PERSONA_DATA]
- [PERKS]: VIP discount, limits, timing
The Protocol
- Launch Morning: VIP-first announcement with strongest CTA.
- Launch Evening: Urgency and remaining slots.
- Day 2: Extension notice and fairness rationale.
- Day 3: Reason #2 with benefit proof.
- Day 5: Reason #1 with press quotes.
- Day 7: Week wrap with progress and benefits recap.
- Provide JSON schedule and dynamic fields for variables.
Output Instructions
Render into templates/launch-email-sequence.md. Include subject variants and button text for each email.
Integration & Technical Specs
API Specification
- ID:
launch-email-sequence
- Path:
skills/launch-email-sequence/templates/launch-email-sequence.md
- Context: Part of Robust Email Strategy
Data Flow
- Input: Derived from project context and upstream skills.
- Output: Generates
launch-email-sequence.md.
CLI Usage
bun scripts/cli.ts activate launch-email-sequence
