| name | product-positioning-summary |
| description | Generates a positioning summary using the CBBE framework (Salience, Performance, Imagery, Judgments, Feelings, Resonance) based on product, persona, and competitive context. |
Product Positioning Summary
This skill synthesizes market and product data to produce a clear, persuasive positioning narrative.
Input Variables
- [PRODUCT_BIBLE]
- [PERSONA_DATA]
- [COMPETITOR_DATA]
The Protocol
- Salience: category, core problem, simple description.
- Performance: points of parity, points of difference, value logic.
- Imagery: associated brands, usage scenes, mode of use.
- Judgments: positive beliefs, objections, credibility proof.
- Feelings: target emotions, voice, tone.
- Resonance: loyalty logic, mission, community connection.
- Compile narrative and JSON handoff.
Output Instructions
Render into templates/product-positioning-summary.md. Keep sections explicit for downstream use.
Integration & Technical Specs
API Specification
- ID:
product-positioning-summary
- Path:
skills/product-positioning-summary/templates/product-positioning-summary.md
- Context: Part of Product Detailing
Data Flow
- Input: Derived from project context and upstream skills.
- Output: Generates
product-positioning-summary.md.
CLI Usage
bun scripts/cli.ts activate product-positioning-summary
