audience-segmentation-generator

name	audience-segmentation-generator
description	Segment audiences by underlying needs, motivations, and behaviors to enable targeted strategy. USE WHEN a task matches the Craft workspace workflow for audience-segmentation-generator.
cluster	growth-content
version	1.0.0
origin	craft-agent workspace

Audience Segmentation Generator

Use this skill to build actionable audience segments for marketing, product, and messaging decisions.

Trigger Conditions

• User asks to define personas or segments
• User needs deeper customer understanding
• User asks for audience-based channel/messaging strategy

Required Inputs

1. Category/product context
2. Existing customer clues (if any)
3. Goal of segmentation (acquisition, retention, product fit)

Workflow

1. Segmentation objective: clarify what decisions segmentation should support.
2. Need-based clustering: segment by jobs, motivations, and barriers.
3. Behavior lens: add channel, content, and buying behavior traits.
4. Prioritization: rank segments by opportunity and fit.
5. Activation: map each segment to messaging and initiatives.

Output Format

• 5-10 segment profiles
• Segment need statement + pain points
• Priority score/rationale
• Recommended positioning and channel tactics per segment

Guardrails

• Avoid demographic-only segmentation.
• Keep segments mutually distinct and decision-useful.
• Be explicit where assumptions are used.