brand-story-builder

name	brand-story-builder
description	Craft compelling brand narratives that connect customer pain, transformation, and brand purpose. USE WHEN a task matches the Craft workspace workflow for brand-story-builder.
cluster	growth-content
version	1.0.0
origin	craft-agent workspace

Brand Story Builder

Use this skill to create emotionally resonant, strategy-aligned brand storytelling.

Trigger Conditions

• User asks for brand story
• User needs narrative-led marketing messaging
• User wants to humanize brand positioning

Required Inputs

1. Brand purpose and audience
2. Customer pain/problem
3. Product/service role in transformation
4. Tone and channel context

Workflow

1. Define protagonist and tension.
2. Frame conflict and stakes.
3. Position brand as guide/enabler.
4. Show transformation and proof.
5. Adapt story for channels.

Output Format

• Core brand story narrative
• Short/medium/long variants
• Messaging pillars linked to story
• CTA suggestions

Guardrails

• Keep story customer-centric.
• Avoid cliché or inflated claims.
• Use concrete transformation outcomes.