competitor-teardown

name	competitor-teardown
description	Use when you need a structured comparison of adjacent products, creators, accounts, brands, or messaging ecosystems. USE WHEN the user wants a competitor teardown, market scan, or research-driven breakdown of how a rival positions, messages, and behaves across channels.
metadata	{"version":"1.0.0"}
cluster	growth-sales-cro
version	1.0.0

Competitor Teardown

Use this skill to turn market scanning into a structured teardown instead of ad hoc notes.

Related Skills and Inputs

• competitor-alternatives — direct alternative / comparison pages
• content-strategy — turning findings into a content angle
• web search / social reading tools — current evidence

Output Shape

Every teardown should cover:

1. Target and category
2. Audience and positioning
3. Messaging hooks
4. Format/channel behavior
5. Strengths
6. Weaknesses or blind spots
7. Opportunity for your product
8. Evidence links

Workflow

1. Use web search or social reading tools to gather current evidence.
2. Use competitor-alternatives when the teardown overlaps with direct alternative/comparison framing.
3. Normalize findings into the output shape above.
4. If the teardown changes strategy, routing, or packaging decisions, hand the actionable finding off to your task/issue tracker with a clear title (COMPETITOR_TEARDOWN: <target>), a summary of the evidence, and a recommended response.

Guardrails

• This skill is for analysis, not attack content.
• Do not fabricate feature comparisons or messaging claims.
• Cite current evidence for any conclusion that could affect strategy or publishing.