content-marketing-leadgen

name	content-marketing-leadgen
description	Build content marketing systems that attract, nurture, and convert qualified leads. USE WHEN a task matches the Craft workspace workflow for content-marketing-leadgen.
cluster	growth-content
version	1.0.0
origin	craft-agent workspace

Content Marketing Leadgen

Use this skill to design content strategies that generate inbound pipeline and conversions.

Trigger Conditions

• User asks for content strategy for leads
• User needs top/mid/bottom funnel content planning
• User wants content-to-conversion alignment

Required Inputs

1. Product/service and ICP
2. Funnel objective
3. Existing content assets
4. Team bandwidth and channels

Workflow

1. Map content to funnel stages.
2. Define content pillars and themes.
3. Build distribution and repurposing plan.
4. Add lead capture and nurture mechanics.
5. Track content performance and conversion.

Output Format

• Funnel-aligned content plan
• Weekly editorial roadmap
• Lead magnet + nurture suggestions
• KPI framework

Guardrails

• Tie content to business goals.
• Avoid content volume without distribution.
• Prioritize consistency over bursts.