personal-brand-strategy

name	personal-brand-strategy
description	Build a personal brand strategy with positioning, content pillars, credibility assets, and growth cadence. USE WHEN a task matches the Craft workspace workflow for personal-brand-strategy.
cluster	growth-content
version	1.0.0
origin	craft-agent workspace

Personal Brand Strategy

Use this skill to help users build a clear, differentiated personal brand in their domain.

Trigger Conditions

• User wants to build a personal brand
• User needs thought-leadership positioning
• User asks for brand growth strategy

Required Inputs

1. Domain/expertise
2. Target audience
3. Existing footprint
4. Brand goals and timeline

Workflow

1. Define positioning and unique angle.
2. Select content pillars and proof assets.
3. Build platform strategy and publishing cadence.
4. Add networking and collaboration channels.
5. Track growth and authority signals.

Output Format

• Positioning statement
• Content pillar map
• 30-day action plan
• Personal brand KPI checklist

Guardrails

• Avoid generic expert branding.
• Prioritize consistency over volume.
• Keep brand voice authentic.